EROSION OF LOCAL CULTURES - Traditional crafts and activities turn into marketable commodity and lose their original meaning CULTURAL HOSTILITY - Hostility or rejection of the other and what the represent CULTURAL ARROGANCE - Designing mass tourism or tourist activities from the point of the market and what is marketable without taking into concern the host culture - Not taking into regard the values and identity of the other THE ILLUSION OR REALITY - Many tourist products market artificial illusions of the other and of a static culture of the past rather than the present reality of the host culture AUTHENCITY OF TOURISM EXPERIENCES - Commercialized objects and products accepted as authentic - The authentic marketed “as is” CULTURE CHANGE AND CULTURAL DIFUSION - All cultures changes - Tourism adds to the change and the interaction with others CULTUR DIFFUSION - The spread of cultural elements such as ideas, styles, food, religions, technology etc CULTURE BORROWING - Borrowing each other’s traditions, customs or values CULTURE DRIFT - Temporary, random cultural change ACCULTURATION - Between stronger culture and a weaker CULTURE ADAPTION - Adaption to elements of the other’s culture CULTURE ADJUSTMENT 1.Honeymoon stage 2.Hostility stage 3.Integration/Acceptance stage 4. Home stage CULTURE ASSIMILATION Assimilation might lead to total disappearance of the host culture ENCULTURATION - Learning of what is contained in culture - Learning the accepted norms and values - Learning the practices and being aware of differences DEMONSTRATION EFFECT Adapting to the styles and manners of the other CULTURAL CONFLICT - Cultural conflicts are more dangerous today than at any other time in history (Vaclav Havel) - The Globalized world force people to interact and to relate to values and structures of their own societies