NÁZEV MODULU (ČJ, AJ)
VEDOUCÍ MODULU
DOPORUČENÁ LITERATURA
ŘÍZENÍ STRATEGIE A ZDROJŮ
V INSTITUCÍCH VEŘEJNÉ SPRÁVY
MANAGING STRATEGY
AND RESOURCES
IN PUBLIC ADMINISTRATION
INSTITUTIONS
doc. Ing. Ladislav Janíček, Ph.D., MBA
• Slavík Jakub: Marketing a strategické řízení ve veřejných službách; Grada Publishing 2014
• Johnson, G. and Scholes, K. Exploring Corporate Strategy: Text and Cases. 6th edition. London: FT Prentice Hall, 2002
• Joyce, P. and Woods, A., Strategic Management. London: Kogan Page, 2001
• Kay, J. A., Foundation of Corporate Success. Oxford: Oxford University Press, 1993
• Porter, Michael E, Competitive Advantage; Creating and Sustaining Superior Performance, The Free Press, 1985
• Porter, Michael E, Competitive Strategy; Techniques for Analysing Industries and Competitors, The Free Press, 1980
DALŠÍ DOPORUČENÁ LITERATURA:
• Adler, N. J., International Dimensions of Organisational Behaviour, 3rd international edition, International Thompson Publishing, 1997
• Bartlett C. and Ghoshal S., Managing Across Borders, the Transnational Solution, Hutchinson Business Books
• Drucker, Peter F., Managing for the Future, Butterworth Heinemann, London, 1992
• Handy, Charles The Age of Unreason, Arrow, 1990
• Levitt, Theodore, Innovation in Marketing: New Perspectives for Profit and Growth, McGraw Hill, 1962
• Pascale, Richard, Managing on the Edge. How Successful Companies Use Conflict to Stay ahead Penguin Books, 1991
• Pascale, Richard and Athos, Anthony G., The Art Japanese Management, Simon & Schuster, 1981
• Peters, Thomas J. and Waterman, Robert H., In Search of Excellence- Lessons from America's Best-run Companies,
Harper & Row, 1982
• Peters, Thomas J. and Austin, Nancy K, A Passion for Excellence, Random House, 1985
• Pinchot, Gifford Ill, Intrapreneuring, Harper & Row, 1985
• Tzu, Sun, The Art of War, Hodder and Stoughton, 1981
MPA: MODUL LA201ZK - DOPORUČENÁ LITERATURA