Marketing for Lawyers
Websites of Law firms
Lesson 7
Eva Tomášková
eva.tomaskova@law.muni.cz

Task
lMake analysis of websites of these law firms.
lhttp://www.advokatky.cz/en/about-us
lhttp://www.ksb.cz/en/
lhttp://www.akkb.cz/en/index
lhttp://www.akccs.cz/en/
lhttp://www.havelholasek.cz/en
l
lWhat type of clients (segment) is expressed?
lWhat are strengths of the websites?
lWhat are weaknesses of the websites?
lDo you have any recommendation for improving of websites?
lChoose two websites of law firms in your country and compare with the websites noticed above.
l

Websites of law firms
lBasic information
lLegal expertise (practice areas)
lPrice
lProfile
lContact
l
lWidespread information
lEmotional reason (The interests of our clients are our interests, providing a large portfolio of
legal services)
lInterests or News from the area of Law (useful links, firm's news)
lCertificates (Awards)
lPublications
lRecent Major Assignments
lLanguages
lCustomer services (online advice, free parking for clients, unlimited calling, calling 24 hours
etc.)
lProjects sponsoring (eg. Medicine projects)
l
l
l
l
l