Marketing for Lawyers
Websites of Law firms
Eva Tomášková
eva.tomaskova@law.muni.cz

Websites of law firms
lBasic information
lLegal expertise (practice areas)
lPrice
lProfile
lContact
l
lWidespread information
lEmotional reason (The interests of our clients are our interests, providing a large portfolio of
legal services)
lInterests or News from the area of Law (useful links, firm's news)
lCertificates (Awards)
lPublications
lRecent Major Assignments
lLanguages
lCustomer services (online advice, free parking for clients, unlimited calling, calling 24 hours
etc.)
lProjects sponsoring (eg. Medicine projects)
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l
l
l
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Practical application
lWe make analysis of websites of these law firms.
lhttp://www.advokatky.cz/en/about-us
lhttp://www.ksb.cz/en/
lhttp://www.akkb.cz/en/index
lhttp://www.akccs.cz/en/
lhttp://www.havelholasek.cz/en
l
lQuestions:
lWhat type of clients (segment) is expressed?
lIt must be see on the first view.
lWhat are strengths of the websites?
lSee 4 slide.
lWhat are weaknesses of the websites?
lSee 5 slide.

Strengths of the websites
lhttp://www.havelholasek.cz/en
lCertifications, 18 fields of law
lhttp://www.akccs.cz/en/
lDesign, photos, our principles
lhttp://www.akkb.cz/en/index
l16 field of law (services), a lot of news
lhttp://www.advokatky.cz/?page_id=648&lang=en
lLanguages, a lot of other services
lhttp://www.ksb.cz/en/
lKnowledge in a lot of industries
l

Weaknesses of the websites
lhttp://www.havelholasek.cz/en
lOnly 2 languages
lhttp://www.akccs.cz/en/
l26th floor (AKCCS IN NUMBERS) on websites
lhttp://www.akkb.cz/en/index
lgray colour
lColour is very important – see (table in the end of the article):
lhttps://nejinfografiky.cz/vyznam-barev-v-ruznych-kulturach-a-jejich-vliv-na-konverzi-infografika/
l
lhttp://www.advokatky.cz/?page_id=648&lang=en
lOnly women, short CV
lhttp://www.ksb.cz/en/
lUnitary long text (profile, key facts)
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Task
lChoose two websites of law firms in your country and analyze that.
l