Figures of speech. See in the dictionary: (fig) (lit) literal vs. non-literal (=metaphorical, figurative) language: Winston Churchill is dead. I feel dead. interpreting meaning - inferencing : 1. decoding its literal meaning 2. inferring its implied meaning signals: textual - I feel dead. contextual - Winston Churchill is dead. Metaphor on the basis of similarity: I feel dead. Simile textual signals: The sky was like a polished mirror. Metonymy on the basis of other kind of association (e.g. cause and effect): Moscow made a statement yesterday. Synecdoche part and the whole: farm hands I´ve bought a new motor. Metaphors in different kinds of speech : Time is a jetplane. golden skin time is running thistles stand nakedly in the green Classifying metaphors: concretive: the burden of responsibility animistic: the leg of a table; to kill a bottle humanizing (=personification): the hands of the clock dead metaphor: the greenhouse effect Irony - verbal: The softest couches in the world are not to be found in the log mansion of the slaves. - situational: comic tragic