The Brno House of Arts hands over its historic International Style galleries to the BIG LIGHT initiative and CzechArgentine
artist Federico Díaz, to create an experimental laboratory and its information centre. For several months,
the House of Arts’ exhibition spaces will be transformed into scientiic facilities for research into the sociological,
psychological and even purely physiological aspects of human interaction with augmented and virtual worlds, worlds
that now permeate the everyday life of our society. Accelerating technological developments serve more and more
as extensions of the human body’s capabilities, rather than mere instruments we control, and as such cause blurred
connection with material reality. It is unclear to what extent we control our environment and to what extent we are,
on the other hand, controlled by the achievements of our own inventions.
Among the architects of BIG LIGHT’s House of Arts presentation is the Czech-Argentine artist Federico Díaz, whilst
Jen Kratochvil assumed the role of the project’s Pathinder. The initiative approached Díaz to create a platform for
communication and dialogue between BIG LIGHT and the audience. BIG LIGHT follows the artist’s presentations
at leading international institutions and organisations, such as the Venice Biennale, Massachusetts Museum of
Contemporary Art, Art Basel in Miami Beach (in collaboration with MoMA PS1), CAFA Museum Beijing, and Ars
Electronica Linz.
The Brno House of Arts as a space for presentation of contemporary visual arts is ideal for such an experiment,
as nowadays art requires a rather observant and educated audience accepting the speciic rules of game that
contemporary art works play by. One can even say that art became a question of reposing trust in the work and its
message. Similarly, activities of BIG LIGHT, verging on exact science and certain irrational submission of trust to
presented results, require profound and open perception. The BIG LIGHT initiative is active in the ield of connecting
the real material world, its digital variations and their relative intersections achieved through pharmaceutical means.
Through these, BIG LIGHT controls the clouds of, the ininite streams of data, until now, impossible to control, lowing
into all directions of the Internet.
BIG LIGHT
FEDERICO DÍAZ AT  THE BRNO HOUSE OF ARTS
Accompanying catalogue with texts by
Franco Bifo Berardi, Elias Canetti, and Matteo Pasquinelli.
The Brno House Of Arts
Brno, Czech Republic
7 December 2016 – 12 March 2017
BIG LIGHT predicts our society will go through a critical moment of possible international conlict, and is active in
overcoming it. The initiative looks ahead to the near future. It is utopian, whilst being irmly anchored in the present
reality.
THE KEY ENTRY IN BIG LIGHT ENCYCLOPAEDIA IS:
“Since the Great Augmented Reality War, the global initiative Big Light has been responsible for safeguarding,
systematising and distributing human knowledge through augmented reality and artiicial pharmaceutical stimuli.
Through BIG LIGHT we are able to keep in touch with our history, pushing the new frontiers of human abilities forward
to understand the past, present and upcoming days and consequently allowing all citizens the right of equal access
to all human knowledge. BIG LIGHT was conceived as a behaviour research lab, enlarged by the chemical department
during the War, which was then essential for overcoming this conlict. Later on BIG LIGHT emerged as the architect of
our present socio-political structure.”
Throughout the presentation, the initiative’s activities will become unambiguous, and interactions between conveyed
information and the audience’s reaction to the indings BIG LIGHT collects and presents, will be examined.
The presentation of BIG LIGH in Brno is the irst among a series, following in spring 2017 in London in collaboration
with Cambridge University and Westminster University in London.
DATES OF AUGMENTED RITUALS:
14 December, 5pm
11 January, 5pm
1 February, 5pm
8 March, 5pm
2:32 MIN
PLAY MOVIE
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HELP US DEFINE FUTURE
CONDITIONS WHILE
COMMEMORATING THE
STREAM OF  THE RIVER