A MEHč^lBMEHT - sto CHCTeMa stčeKTHBHoro ynpaBJieroiH n opraHusaipm paöoThi npeflnpHHTHH. OHa paccoiTaHa Ha BiinycK coBpeweHHUx, nojibayio-
01HXCH   CnpOCOM  Ha   MHpOBOM   pHHKe,   TOBapOB.
CnocoÖHHri MeneffKep - sto CMejiító, sHeprnuHKfif TBopyecKHH ye.no-BeK C BĽCOKHM npočeccHOHajibHHM ypoBHeM,   cnocoöHHö BHpaÓOTaTb TaKTH-Ky fleňCTBH« cBoero npe,nnpnOTHfl, KOTopan npHHecěT npnóbuib k ycnex Ha puHKe.
MeHeflaepy HeoôxoflHM ToproBHň TajiaHT, t.e. yMemie ToproBaTb -npoH3BOflHTb n xopouio peKJiaMnpoBaTb Hy^Hyro KOHKypeHTOcnocoČHyra npo-flvKiyiK), OTKpuBaTb Bee HOBue n HOBue pbtHKH cCbrra, HaxojiHTb 3aKa3mi-KOB, yÓexjjaTb ax b BbiroaHocTH KOHTpaKTa, ÓHCTpo npoBo^HTb neperoBO-pu n 3aKJiionaTb BHroAHHe cor^auieHHH.
HTaK, ecjM BH xoTMTe CTaTb ycneuiHHM MeHejaepoM n .-«ejiaeTe, htq-Ch cjpopTyHa b 6"n3Hece BaM yjihróHyjiacb, to bm HenpeMgHHO jojhkhh;
-   ÖHTb   BHyTpeHHe   CB0Ö0£HHMH J
-   He   ÖOflTbCH  pHCKa ;
-   ÖHTb   HHHIÍHaTHBHHMM   H   paitflOHaflbHNMH J
-    OUT b   JIOraVIHKMH   H   npaKTKlfflHMH ;
-  yMeTb nocTOHHHO noftiiepjKHBaTb flnanor, ymiTbiBaTb n yBaxaTb ruiropajiH3M MHeHHft ;
-   ÖfcITb OTKPHTUMH flJIfl  caMofi pa3Hofl  /nOJie3HOß H Henone3Ho!5  / HH-iJiopManHH ;
-   yiOITUBaTb  KěCTKHe  3aK0HH  KOHKypeHIWH  B  COBpeMeHHOM  6n3Hece
h BMecTe c TeM yBamaTb CBoero napTHěpa-KOHKypeHTa ;
-   opneHTnpoBaTbCfl Ha 3K0H0vnmecKyK) CBOÖOfly Bameß ,neflTejibH0CTn ;
-   6aTb KOMneTeHTHUM fla?b npaBmibHUfl OTBeT Ha caMufl Tpy^Hbrfi n HeoacHflaHHuň Bonpoc ;
-    Bbl flOJIJKHbl   OOJiaflBTb   UmpOKHM   Itpyr030pOM,   ÖHTb   B   Kypce   nOJlHTH-yeCKOK   JKH3HH,   0ÖH3aTejIbH0   3HaTb   HHOCTpaHHHe   H3HKH   /   npH   3T0M OflHHM,   KaK   npaBH^O,   HJT3ÍH0   BJiafleTb   CBOÖOflHO/.
7.   pTBeTbTe Ha Bonpocu;
I. Mto bu ysHaJiM oö mctophh CJiOB MEHE^pKEP n MEHSÜ2MEHT?    2. KaK BK noHHMaeTe cjiobo MEKE^MEHT?    3. KaKofl MEHEEJSEP Heooxo^HM ce-roBHH npeflnpHHTHB? 4. Mto bu jiyMaeTe o TaKOM noHfjTMM, KaK "Topro-BHfl TajiaHT"?   5. Hue možkho cero^HH nojiyiHTb cneujiajibHOCTb MeHefl-*epa?
8.   SaKOH^HTe cjieflywmHe npejJio«eHHH no cxeMe:
MTO     ecTb       MTO KTO    /MTO/      -    9T0 MTO / KTO
MeHe^acMeHT - sto  ...      OcHOBa MeKejjaoaeHTa - 3T0  ...
CnocoÖHUH coBpeMeHHHH MeHejjacep - sto ...       Bucokhíí npcxpeccHOHajib-
HHň  ypOBeHb   "...           ripaBHJIbHaH   TaKTHKa  fleÜCTBHH   npeflnpHHTHH   -    ...
ToproBuil TajiaHT MeHeflsepa - ...
9.   npoflOJľKMTe cJiejyicmHe npe^noaemig;
I. CoBpeMeHHbifl MeHe^Kep ^o^JKeH npeKpacHO 3HaTb ....    2. MeHe^atep
cnocoôeH.......    3. CHCTeMa Mene^KMeHTa pacc^HTana Ha ... .
4. MeHeflJKep cnocoôeH BbipaöOTaTb ....    5. MeHe^scepy Heo6xoflHM ... .
6.   CoBpeMeHHKe MeTOflu ynpaBJieHMH i7poh3bojjctbom TpeóyioT ...  .
10.   OCpasyftTe npaBHJibHyio žopMy npMBe^eHHUx b CKOÖKax cjiob vt c^obo-CQMeTaHHfi:
I. Cjiobo MeHeflmieHT HMeeT /nrnHHax ncTopnn/.    2. MeHeflKep nojixeH ÖHTb /bucoko nporoeccHOHajibHuß cneimajiHCT/.    3. MeHe^xep BJiajjeeT /coBpeMeHHHe MeTOflH ynpaBJíeHHíi np0H3B0^cTB0M/.    4. MeHeffSMeHT anwHeT Ha /cHCTeMa sr&JeKTHBHOH opraHMsaimn npoHSBo^cTBa/.    5. Or 3$?eKTHBHocTH /peioiaMa/ uacTO 3aBHCHT ToproBHň ycnex /npe^npHH-rae/.    6. MeHeflacep OTKpuBaeT Bee HOBue h HOBue /puHOK cötpra/.
7.   BucTpo HaßTH /3aKa3UMK/, OTKpbiTb HOBĽU /puHOK cÖHTa/, yMejio
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