US_162 PROBLEMS OF ART AND CREATIVE INDUSTRIES IN GLOBAL CONTEXT: CRITICAL READING
Seminar
Syllabus
Elena Khokhlova, MA
TUES: 30.9 TUES: 14.10 TUES: 11.11 TUES: 25.11 ????: ?.??
IN TRANSITION. AGE OF MASS PRODUCTION AND THE NEW PHILOSOPHY
Case:
Chaplin,
Charles.
Modern
Times -
Factory
Scene
(1936)
Keywords:
Production,
Masses,
Market and
Commodity,
Ideology,
Post-
modernism,
New ideas,
Simulacrum,
Virtual
Reality.
Important sources:
Baudrillard, Jean. For a Critique of the
Political Economy of Sign:
http://web.mit.edu/allanmc/www/bau
drillard.theartauction%20.pdf
Baudrillard, Jean. Simulacra and
Simulation:
http://kareneliot.de/downloads/JeanBa
udrillard_Simulations_and_Simulacra.pdf
Debord, Guy. The Society of the
Spectacle:
http://www.marxists.org/reference/arch
ive/debord/society.htm
Jameson, Fredric. Postmodernism and
Consumer Society:
http://art.ucsc.edu/sites/default/files/Ja
meson_Postmodernism_and_Consumer_
Society.pdf
Further reading:
Baudrillard, Jean. The Consumer
Society: Myths and Structures
Baudrillard, Jean. Articles:
http://www.egs.edu/faculty/jean
-baudrillard/articles/
Encyclopedia of postmodernism
/ edited by Victor E. Taylor and
Charles E. Winquist.
Marx, Karl. The Capital (Vol 1,
Part 1, chapter 1, section 1, 4):
https://www.marxists.org/archive
/marx/works/download/pdf/Cap
ital-Volume-I.pdf
Žižek, Slavoj. The sublime object
of ideology
Elaboration of
an idea:
Can and
should art be
politically or
economically
free?
Political and Social Context of New Art
1. New social, political and economic systems and their influence.
2. New philosophy: postmodernism as critique of modernity.
3. New realities: Simulacrum and Simulation.
4. New art as a product of “modern times”.
IN TRANSITION. AGE OF MASS PRODUCTION AND THE NEW ART
Cases:
L. H. O.
O. Q. by
Marcel
Ducham
p (1919)
Damien
Hirst, The
Physical
impossibil
ity of
death in
the mind
of
someone
living
(1991)
Keywords:
Simulation,
Masses,
Serialism,
Repetition,
Pastiche,
Kitsch,
Bricolage,
Remake,
Sequel.
Important sources:
Adorno, T., Horkheimer, M. Culture
Industry: Enlightenment as Mass
Deception:
http://www.marxists.org/reference/arch
ive/adorno/1944/culture-industry.htm
Adorno, Theodor. Aesthetic Theory
[chapters Art, Society, Aesthetics;
Society; and other voluntary]:
http://istifhane.files.wordpress.com/2012
/04/aesthetictheory.pdf
Barthes, Roland. Rhetoric of the image:
http://www.clas.ufl.edu/users/rogerbb/
classes/berlin/barthes.pdf
Benjamin, Walter. The Work of Art in the
Age of Mechanical Reproduction
http://www.marxists.org/reference/subj
ect/philosophy/works/ge/benjamin.htm
Further reading:
Adorno, Theodor. The Culture
Industry / Selected Essays on
Mass Culture
http://www.imagomundi.com.br
/filo/adorno_culture_industry.pdf
Barthes, Roland. Death of Author:
http://artsites.ucsc.edu/faculty/
Gustafson/FILM%20162.W10/readi
ngs/barthes.death.pdf
Tzara, Tristan. Dada Manifest
1918:
http://www.mariabuszek.com/kc
ai/DadaSurrealism/DadaSurrRea
dings/TzaraD1.pdf
Elaboration of
an idea:
What is the
functional and
conceptual
difference
between the
primary art
object and its
copies,
remakes and
simulations?
2
1. Culture Industry realm and its critique.
2. The product of new art: new understanding, new features, and new perception.
3. Production of new art: simulation, copies, series, repetitions, remakes, sequels, kitsch.
4. Conceptual deviations of new art and post-modernity: critical approach.
ART, CULTURE AND CREATIVE INDUSTRIES. ECONOMIC APPROACH TO THE NEW ART.
Case:
JWT
Amsterd
am.
Rembra
ndt’s
“Night
Watch”
Keywords:
Culture
Industry,
Creative
Industries,
Cultural
Product.
Symbolic
Exchange,
New
Economy,
Cultural
marketing, Art
marketing,
Culture / Art
Important sources:
Dolgin, Alexander. The Economics of
Symbolic Exchange:
http://adolgin.com/books/
Dolgin, Alexander. Manifesto of the
New Economy / The Second Invisible
Hand of the Market:
http://adolgin.com/online/
Hesmondhalgh, David. The Cultural
Industries (2nd edition)
Seabrook, John. Nobrow: the culture of
marketing, the marketing of culture
Further reading:
Caves, Richard. Creative
Industries / Contacts between Art
and Commerce
Adorno, Theodor, The Culture
Industry / Selected Essays on Mass
Culture
http://www.imagomundi.com.br/f
ilo/adorno_culture_industry.pdf
Lebrecht, Norman. When the
Music Stops / Managers, Maestros
and the Corporate Murder of
Classical Music
Elaboration of
an idea:
How does the
clash of art
and new
media and
commerce
(in the form
creative
industries)
influences
production
and
consumption
of art? What
is the
difference
between art
and creative
industries?
1. Economic influence and context of new art: adaptation of art (industries) – adaptation of economics (new
economy).
2. Art vs. creative industries: transformation of escape?
3. Principles of producing / packaging / advertising / consuming in creative industries.
4. Art and symbolic exchange: aspects, problems, solutions.
ART / BUSINESS. CASE STUDY
Case:
Kristin J.
Lieb:
Gender,
Brandin
g, and
the
Modern
Music
Industry.
Keywords:
Art Business,
Marketing
and Selling
Art, Cultural
Product, Price
Politics,
Targeting,
Producing
and
Consuming
New Art,
Celebrities
and Brands.
Important sources:
Kristin J. Lieb: Gender, Branding, and
the Modern Music Industry.
Velthuis, Olav. Talking Prices: Symbolic
Meaning of Prices on the Market of
Contemporary Art
Thompson, Don. The $12 Million Stuffed
Shark: The Curious Economics of
Contemporary Art
Further reading:
Benhamou-Huet, Judith. The
Worth of Art: Pricing the Priceless
Goldman, Jonathan. Double
exposure: Charlie Chaplin as
Author and Celebrity:
http://journal.media-
culture.org.au/0411/05-
goldman.php
Kotler, Ph., Scheff, J, Standing
room only: strategies for
marketing the performing arts
Robertson, Iain. The Art Business
Elaboration of
an idea:
How does
product of
creative
industries
differ from
any other
product we
sell
/consume?
1. Business strategy for art: planning, production, targeting, placement, advertisement.
2. Price politics in art and creative industries.
3. Modern music industry as an example of creative industry.
4. Brands and celebrities as products of creative industries.
3
IN TERMS OF DISCUSSING ART… FINAL DISCUSSION
Case:
Portfolio
of Andy
Warhol
Keywords:
Mass /
Unique, HighBrow,
MiddleBrow,
LowBrow,
No
Brow;
The New
Aesthetics.
Important sources:
Warhol, Andy. The Philosophy of Andy
Warhol
Beardsley, Monroe. Aesthetics:
Problems of the Philosophy of Criticism
Binkley, Timothy. Piece: Contra
Aesthetics:
https://www.msu.edu/course/ha/850/t
homasbinkley.pdf
Dickie, George. What is art? An
Institutional Analysis:
http://www.berniephilosophy.com/files
/49779208.pdf
Further reading:
Machin D. Analysing Popular
Music: Image, Sound and Text
Seabrook, John. Nobrow: the
culture of marketing, the
marketing of culture
Gans, Herbert. Popular Culture
and High Culture
Elaboration of
an idea:
Which social,
political,
economic
and other
ideas (The
Global
Context)
influence the
art of post-
modernity
and support
creative
industries?
1. From unique to mass, from high-brow to low-brow, from art to creative industries.
2. New aesthetics: adaptation to new art?
3. Philosophy of Andy Warhol and philosophy of new art.
4. Warhol’s heritage in global context: analyzing art in terms of creative industries.