Lokační analýza pro byznys
1
Martin Tesař, jaro 2019
CleverAnalytics.com
O mně | škola
2007-2013 Fakulta informatiky, MU
● Bakalářka - mapa a web mtbmap.cz
● Diplomka - vyhledávání tras pro mtbmap.cz
2009-2011 Fakulta přírodovědecká, MU
● GISáček 2011 - plakát a bakalářka
2011-2012 Fakultät Informatik, TU Dresden
CleverAnalytics.com
O mně | mtbmap.cz
CleverAnalytics.com
O mně | práce
2013-2014 CZ.NIC
● Laboratoře CZ.NIC
● Klasický vývoj webu - Python, JavaScript
2014-2019 CleverMaps, CleverAnalytics
● Vývoj webové aplikace - JavaScript, tj. pouze frontend
● Příprava zákaznických projektů
CleverAnalytics.com
CleverMaps
Založeno 2012, cca 10 lidí
Posun od tvorby dat k tvorbě přidané hodnoty
Na začátku 4 mapové projekty
● CleverAssets - Správa zemědelské půdy
● CleverRoads - Majetkoprávní příprava dopravních staveb
● CleverFarm - Správa farmy
● CleverAnalytics - Location Intelligence
Dnes přes 50 lidí, 2 projekty
CleverAnalytics.com
CleverFarm
https://www.cleverfarm.cz/
info@cleverfarm.cz
CleverAnalytics.com
CleverAnalytics
http://cleveranalytics.com/
info@cleveranalytics.com
CleverAnalytics.com
Think what online maps
did for individuals...
… we do it for businesses.
CleverAnalytics.com
Executive Summary
Right location is crucial
for any business
Omnichannel means to
measure online as well
as brick-and-mortar –
together
Data Driven company
means access to data
and information for
everyone who needs it
CleverAnalytics is the only easy-to-use & complex solution
CleverAnalytics.com
Business
end-users
Business
intelligence
GIS
analysts
Our Solution
Business
Intelligence tools
Tableau, Power BI,
GoodData
Traditional GIS tool
Esri, QGIS, PitneyBowes
Location
Intelligence
Location Intelligence with
focus on business end-users
CleverAnalytics
Competitors Positioning
Predefined reports for
business cases
Creating reports from the
blank
Easy to understand and use for
business usersMade for GIS experts
CleverAnalytics.com
CleverAnalytics.com
Our Solution
● No hard-skills needed.
● There are intuitive and really
useful dashboards, filters and
search.
● You can start exploring and
drilling your data immediately.
● No wasting time with building
reports and pioneering what you
need.
● We have predefined templates
for most verticals and their use
cases.
● It is pretty easy to drill relation
among data from different data
sources.
● We use location as a key connect
point.
● You can define a new metric
easily.
● Only data that are easily
accessible throughout all
company, can bring value of it.
● From CEO, expansion manager
to sales reps, everyone can work
with our map based reports.
Focus on end-users and
business decision-makers
Predefined reports for real
business cases
Independent data and
logical model
Cloud-based platform and
data democratization
Big Data and Open Data
ready
● Data warehouse and calculation performance is
ready for Big Data sets.
● It combines internal and external data sources - in
one logical datamodel.
CleverAnalytics.com
Ukázka - vizualizace
Pinpointy
Oblasti
Heatmapa
Dot mapa
Linie
Grid
CleverAnalytics.com
Reference 1/2
Česká spořitelna
Retail Banking
Branch Network Optimization
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Kooperativa
Insurance Company
Branch Network Optimization
Teta
Retail Drugstore
Branch Network Optimization
Sazka
Betting Shop
POS Network Optimization
Rohlik.cz
Grocery Delivery
Customer Intelligence
Centropol
Energy and Utility
Customer Intelligence
Mall.cz
Ecommerce/Omnichannel
MallBox Location Optimization
Crocodille
Retail Food
Branch Network Optimization
CleverAnalytics.com
Reference 2/2
Alza.cz
Ecommerce/Omnichannel
AlzaBox Location Optimization
Slovenská sporitelňa
Retail Banking
Branch Network Optimization
Komerční banka
Retail Banking
Branch Network Optimization
Albert
Retail Food
Branch Network Optimization
Rossmann
Retail Drugstore
Branch Network Optimization
Tchibo
Ecommerce/Omnichannel
Branch Network Optimization
Makro
Retail Food
Branch Network Optimization
Dámejídlo.cz
Food Delivery Aggregator
Delivery Zones Optimization
CleverAnalytics.com
Exposure index / index potenciálu
● Measures the strength of the location based on
the POIs strength gravity
● High level of detail - up to a specific
coordinate/point/address
● Highly configurable and easily expandable with
other data sources
● Using 10 main categories of POIs describing
common population needs
● Simple interpretation in a heatmap
● Respects the principles of the market, the
concurrence of more POIs denotes more
interesting location
● Instead of looking for a correlation among
particular types of POIs and the performance of
a store it focuses on finding a concurrence of
POIs and on deep understanding of each
location
● This approach is chosen mainly because
common approach using regression analysis
does not work in the real world. Correlation
does not imply causation
CleverAnalytics.com
Jak to funguje?
Uživatelské rozhraní
Backend - server, cloud
Data a datový model
Metadata
Shell - nahrávání dat a metadat
CleverAnalytics.com
Architektura platformy
WWW
Server
Authorization
Service
Authentication
Service
Vector Geometry
Service
Fulltext Search
Service
DWH Query
Service
DWH Query
Service
DWH Query
Service
DBDBDB
Metadata
Service DB
CleverAnalytics
UI Client
CleverAnalytics
Shell
ETL Tools
DB
Data Load
Service
Elastic Search
DB
Load Balancer
CleverAnalytics.com
Frontend
Technologie
● LeafletJS + pluginy, VectorTiles
● AngularJS Framework, Redux
● Další knihovny - D3.js, moment.js...
● REST API
Výzvy
● Vizualizace
● Interaktivita
● Výkon
● Stabilita
CleverAnalytics.com
Data
(doplňková prezentace)
CleverAnalytics.com
Příprava projektu
Dokumentace
Shell
● Správa projektu
● Import datových dimenzí
● Nahrávání metadat
Metadata
Tutoriály
CleverAnalytics.com
Co s tím?
Studentské projekty
Závěrečné práce
Sběr dat
Příprava datových dimenzí
Dejte o sobě vědět
CleverAnalytics.com
Kontakt
CleverAnalytics
● https://cleveranalytics.com/
● Vídeňská 101/119, Brno
● Pobočky v Praze a Hradci Králové
● info@cleveranalytics.com
● Facebook
● Twitter
● LinkedIn
Martin Tesař
● martin.tesar@cleveranalytics.com
● Facebook
● Twitter
● LinkedIn