Marketing 1
Marketing 1
Marketing 1
Info
Courses
Term
Spring 2023
Dear student,


Welcome to the interactive syllabus for Marketing 1 (BPH_MAR1 and BPH_AMA1). Please consult these pages carefully prior to any further escalations. 

We gave our best to sum up all the major points in the most comprehensive and user-friendly manner we eventually could.

Marketing 1 team

Join our Facebook group 

Organizational Instructions to the Course
Open
Chapter contains:
2
Study text
Teacher recommends to study from 14/2/2022 to 29/5/2022.
Shortcuts
Open
Chapter contains:
1
Discussion Forum
2
Folder
1
Study text
Week 1 - Introduction to Marketing
Open
Chapter contains:
1
Study text
2
Web
Teacher recommends to study from 7/2/2022 to 15/2/2022.
Week 2 - Business Environments and Consumer Markets
Open
Chapter contains:
1
PDF
1
Study text
2
Web
Teacher recommends to study from 15/2/2022 to 22/2/2022.
Week 3 - Target Marketing
Open
Chapter contains:
1
Study text
2
Web
Teacher recommends to study from 22/2/2022 to 1/3/2022.
Week 4 - Developing Marketing Strategies and Plans
Open
Chapter contains:
1
PDF
1
Study text
1
Web
Teacher recommends to study from 1/3/2022 to 8/3/2022.
Week 5 - Competitive Strategies
Open
Chapter contains:
1
Study text
1
Web
Teacher recommends to study from 8/3/2022 to 15/3/2022.
Week 6 - Marketing Information System and Marketing Research
Open
Chapter contains:
1
Study text
2
Web
Teacher recommends to study from 15/3/2022 to 22/3/2022.
Week 7 - Analyzing Business Markets
Open
Chapter contains:
1
Study text
2
Web
Teacher recommends to study from 29/3/2022 to 5/4/2022.
Week 8 - Brand Equity and Brand Positioning
Open
Chapter contains:
1
Study text
1
Web
Teacher recommends to study from 5/4/2022 to 12/4/2022.
Week 9 - Pricing Strategies
Open
Chapter contains:
1
Study text
Teacher recommends to study from 19/4/2022 to 26/4/2022.
Week 10 - Product and Service Strategy
Open
Chapter contains:
1
Study text
2
Web
Teacher recommends to study from 15/4/2022 to 21/4/2022.
Week 11 - Marketing channels
Open
Chapter contains:
1
Study text
1
Web
Teacher recommends to study from 26/4/2022 to 3/5/2022.
Week 12 - Marketing communication
Open
Chapter contains:
1
Study text
Teacher recommends to study from 3/5/2022 to 10/5/2022.
Previous
Next