Marketing
Ing. Renata Čuhlová, Ph.D., BA (Hons)
Marketing
Ing. Renata Čuhlová, Ph.D., BA (Hons)
Marketing
Info
Courses
Term
Spring 2024
Dear student,


welcome to the interactive syllabus for Marketing 1 (BPH_MAR1 and BPH_AMA1). Please consult these pages carefully prior to any further escalations. 

We gave our best to sum up all the major points in the most comprehensive and user-friendly manner we eventually could.

Marketing 1 team

Organizational Instructions to the Course
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Week 1 - Introduction to Marketing
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Week 2 - Business Environments and Consumer Markets
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Week 3 - Target Marketing
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Week 4 - Developing Marketing Strategies and Plans
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Week 5 - Brand equity and brand positioning
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Week 6 - Marketing Information System and Marketing Research
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Week 7 - Competitive Strategies
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Week 8 - Analysing Business Markets
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Week 9 - Marketing Communication
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Week 10 - Product and Service Strategy
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Week 11 - Marketing Channels
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Week 12 - Pricing strategies and programs
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