Marketing 1
Ing. Dušan Mladenović, Ph.D.
Marketing 1
Ing. Dušan Mladenović, Ph.D.
Marketing 1
Info
Course
Term
Spring 2020
Interactive Syllabus for BPH_AMA1. Please consult these pages before escalating further to us. We tried to sum up the major points in the most comprehensive and straight-forward way we eventually could.


BPH_AMA1 Marketing 1 team

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Organizational Instructions to the Course Process During the Covid-19 Outbreak
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Discussion Forum
4
Homework Vault
10
ROPOT
1
PDF
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Study Materials
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Study text
Teacher recommends to study from 26/3/2020 to 31/5/2020.
Week 1 - Defining Marketing for the 21st Century
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Teacher recommends to study from 17/2/2020 to 23/2/2020.
Week 2 - Developing Marketing Strategies and Plans
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Teacher recommends to study from 24/2/2020 to 1/3/2020.
Week 3 - Marketing Information System and Marketing Research
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Teacher recommends to study from 2/3/2020 to 8/3/2020.
Week 4 - Analyzing Consumer Markets
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Teacher recommends to study from 9/3/2020 to 15/3/2020.
Week 5 - Analyzing Business Markets
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Teacher recommends to study from 16/3/2020 to 22/3/2020.
Week 6 - Product and Service Strategy
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Teacher recommends to study from 23/3/2020 to 29/3/2020.
Week 7- Brand Equity and Brand Positioning
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Teacher recommends to study from 30/3/2020 to 5/4/2020.
Week 8 - Competitive strategies
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Teacher recommends to study from 6/4/2020 to 12/4/2020.
Week 9 - Market Segmentation
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Teacher recommends to study from 13/4/2020 to 19/4/2020.
Week 10 - Pricing Strategies and Programs
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Teacher recommends to study from 20/4/2020 to 26/4/2020.
Week 11 - Marketing channels
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Teacher recommends to study from 27/4/2020 to 3/5/2020.
Week 12 - Marketing communication I
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Teacher recommends to study from 4/5/2020 to 10/5/2020.
Week 13 - Marketing communication II
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Teacher recommends to study from 11/5/2020 to 17/5/2020.
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