AJ22073 Language of Advertising

Faculty of Arts
Autumn 1999
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. PhDr. Ludmila Urbanová, CSc. (lecturer)
Guaranteed by
Ing. Mgr. Jiří Rambousek, Ph.D.
Department of English and American Studies – Faculty of Arts
Contact Person: Mgr. Michaela Hrazdílková
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15, only registered with preference (fields directly associated with the programme): 0/15
fields of study / plans the course is directly associated with
Course objectives
The aim of this optional seminar is to study advertizing and its sociolinguistic aspects with regard to different areas of everyday life. Comparison between English, American and Czech ways of advertizing brings interesting findings about culture-specific meanings in this type of discourse.
Syllabus
  • Language Functions in the Discourse of Advertizing
  • Language Levels and Advertizing
  • Phonology and Advertizing
  • Grammar and Advertizing
  • Vocabulary and Advertizing
  • Different Types of Advertizing - Classification
  • Newspaper Advertizing
  • Job Advertisements
  • Luxury Goods Advertisements
  • Television Advertizing
Literature
  • COOK, Guy. The discourse of advertising. 1st ed. London: Routledge, 1992, 250 s. ISBN 0415041708. info
Assessment methods (in Czech)
Příprava a analýza reklamních textů v semináři 2 eseje na dané téma v průběhu a na konci semestru
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught once in two years.
The course is taught: every week.
Credit evaluation note: 2 původní kredity.
The course is also listed under the following terms Autumn 2000, Autumn 2002, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Spring 2010, Spring 2011, Autumn 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2017, Spring 2018, Autumn 2019.
  • Enrolment Statistics (Autumn 1999, recent)
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