ZUR568 Globalization of media and culture

Faculty of Social Studies
Spring 2009
Extent and Intensity
1/1. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Václav Štětka, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Drahomíra Soldánová
Timetable
Tue 12:00–13:30 AVC
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to discuss the role of the mass media in processes of globalization and their impact on transformations of communications, culture and identity at the beginning of 21st century. In the introductory part, main dimensions of globalization discourse will be overviewed – political, economic and cultural. After that, internationalization of communication technologies will be examined, with the emphasis on description of the present-day global communication infrastructure. The course will further deal with the international dimension of processes of deregulation, ownership concentration and conglomerization (establishing of global media moguls – Time Warner, Disney, News Corp. etc.), shaping the current character of the global media scene, as well as with their real or potential effects on world’s media cultures. In this context, special attention will be paid to the discourse of cultural/media imperialism, its history (including the debates on the New World Information and Communication Order), main arguments and its critique, building on the development of regional media markets in the late 20th century (particularly in Latin America and Asia). In the last part of the course, the phenomenon of global TV formats (Big Brother, Pop Idol etc.) will be examined and discussed in context of the processes of hybridization and glocalization.
Syllabus
  • 1. introduction, requirements
  • 2. the globalization discourse: political, economic and cultural dimension
  • 3. globalization of communication technologies
  • 4. globalization of news
  • 5. global media industries: concentration and conglomerization
  • 6. media and cultural imperialism discourse
  • 7. regionalization of media production I: Latin America
  • 8. regionalization of media production II: Asia
  • 9. global TV formats: on the way towards glocalization?
  • 10. diasporic media and transnationalism
  • 11. global media events: building a global consciousness?
  • 12. media globalization: myth, revolution, continuity? Final discussion
Literature
  • TUNSTALL, Jeremy. The media were American : U.S. mass media in decline. New York: Oxford University Press, 2008, xiv, 465. ISBN 9780195181470. URL info
  • MCMILLIN, Divya C. International media studies. Malden, MA: Blackwell Pub., 2007, xiii, 265. ISBN 9781405118101. info
  • HAFEZ, Kai. The myth of media globalization. Translated by Alex Skinner. Cambridge: Polity Press, 2007, viii, 224. ISBN 9780745639093. info
  • STRAUBHAAR, Joseph D. World television : from global to local. Los Angeles: Sage, 2007, xvi, 264. ISBN 9780803954632. URL info
  • MCPHAIL, Thomas L. Global communication : theories, stakeholders, and trends. 2nd ed. Malden, MA: Blackwell Pub., 2006, xiv, 357. ISBN 1405134275. URL info
  • THUSSU, Daya Kishan. International communication : continuity and change. 2nd ed. London: Hodder Education, 2006, xxii, 336. ISBN 034088892X. URL info
  • THUSSU, Daya Kishan. Media on the move : global flow and contra-flow. New York: Routledge, 2006, xiv, 267. ISBN 0415354587. info
  • HERMAN, Edward S. and Noam CHOMSKY. Manufacturing consent : the political economy of the mass media. New York: Pantheon Books, 2002, lxiv, 412. ISBN 0375714499. info
  • HESMONDHALGH, David. The cultural industries. 1st pub. London: SAGE Publications, 2002, xiv, 290. ISBN 0761954538. info
Assessment methods
Students will prepare, in a form of a case study, a short (10 min.) presentation of a phenomenon or media organization illustrating the particular topic discussed in the seminars.
Apart from that, they will be required to submit a review of selected paper/book related to media globalization, and a final essay (2500 words) on an assigned topic.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
  • Enrolment Statistics (recent)
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