MKR_MVCR Methods of tourism research

Faculty of Economics and Administration
Autumn 2019
Extent and Intensity
26/0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Markéta Novotná, Ph.D. (lecturer)
Ing. Martin Šauer, Ph.D. (lecturer)
doc. RNDr. Jiří Vystoupil, CSc. (lecturer)
Guaranteed by
Ing. Martin Šauer, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Sat 9. 11. 12:00–15:50 P106, Fri 22. 11. 16:00–19:50 VT204, Sat 14. 12. 12:00–15:50 VT204
Prerequisites
No special prerequisities are assigned for the subject.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of this subject is to indroduce students basic data sources for analysis and evaluation of tourism development. Students will also learn the principles of designing the research project and the methods of research. Attention is also paid to interpretative tools.
Learning outcomes
At the end of the course students should be able to:
- identify and find the necessary data for research,
- evaluate the quality of data sources,
- to design the structure and procedures of the research project,
- to evaluate and apply appropriate methods of research on the chosen phenomenon of tourism,
- to interpret achived results.
Syllabus
  • Lectures:
  • 1. Introduction to tourism research
  • 2. Data sources
  • 3. Design of a research project
  • 4. Selected quantitative methods in tourism research
  • 5. Selected qualitative methods in tourism research
  • 6. Interpretation of outputs
  • Seminars
  • 1. Concept of the research project
  • 2. Survey in tourism
  • 3. Satellite Tourism Account
  • 4. Spatial analysis
  • 5. Network analysis
  • 6. Interpretation of outputs
Literature
  • PECÁKOVÁ, Iva. Statistika v terénních průzkumech. 1. vyd. Praha: Professional Publishing, 2008, 231 s. ISBN 9788086946740. info
  • SMITH, Stephen L. J. Practical tourism research. Wallingford: CABI, 2010, viii, 259. ISBN 9781845936327. info
  • BAGGIO, Rodolfo and Jane E. KLOBAS. Quantitative methods in tourism : a handbook. Bristol: Channel View Publications, 2011, xxiv, 225. ISBN 9781845411749. info
  • Handbook of research methods in tourism : quantitative and qualitative approaches. Edited by Larry Dwyer - Alison Gill - Neelu Seetaram. Cheltenham, UK: Edward Elgar, 2012, xvi, 514. ISBN 9781781001288. info
  • Tourism research methods : integrating theory with practice. Edited by Peter Burns - Catherine Palmer - Brent W. Ritchie. 1st ed. Wallingford: CABI, 2005, x, 232. ISBN 0851999964. info
Teaching methods
The subject is taught in the form of thematic blocks. Emphasis is placed on introducing specific methods and exercising them during consultations. Reading of the obligatory literature (theory) is expected.
Assessment methods
The evaluation consists of verifying the student's practical skills (based on the presentation of the project - i.e. the ability of argumentation, 60 % of grade), and testing his theoretical knowledge (written test 40 % of grade).
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on the extent and intensity of the course: tutoriál 12 hodin.
Listed among pre-requisites of other courses
  • Enrolment Statistics (recent)
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