MPH_DIBM Digital innovation of business models

Ekonomicko-správní fakulta
jaro 2023
Rozsah
0/2/0. 4 kr. Ukončení: zk.
Vyučující
Moein Beheshti, MBA (cvičící)
Iryna Kadykova, Ph.D. (cvičící)
Ing. Mgr. Michal Krčál, Ph.D. (cvičící)
Ing. Dušan Mladenović, Ph.D. (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)
Garance
doc. Ahad Zareravasan, PhD
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Rozvrh seminárních/paralelních skupin
MPH_DIBM/01: St 12:00–13:50 P403, kromě St 29. 3., M. Beheshti, M. Krčál, D. Mladenović, A. Zareravasan
Předpoklady
You are expected to understand the basics of strategic management and organizational strategy.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The goal of this course is to allow you to understand the companies from the business model perspective. Recently, new business models were built intensively on digital technologies or the existing business models have digitally transformed. E-business is booming. In this course, you will learn how to understand these changes and how to innovate or create new business models. The teaching in this course will be heavily based on various case studies of business models.
Výstupy z učení
At the end of this course, you will be able to:
- explain what is a business model, its parts, and how a transformation of a business model works,
- compare business models and analyze what caused their success/failure,
- design new or innovative an existing business model.
Osnova
  • Business models and their visual representations
  • E-business
  • Business model transformation
  • Business model case studies
Literatura
    povinná literatura
  • JELASSI, Tawfik, Albrecht ENDERS a Francisco J MARTÍNEZ-LÓPEZ. Strategies for e-Business: Creating value through electronic and mobile commerce. Pearson. ISBN 978-0-273-75787-0. 2014. info
  • OSTERWALDER, Alexander a Yves PIGNEUR. Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons. 278 s. ISBN 9780470876411. 2010. info
    neurčeno
  • CHAFFEY, Dave, Tanya HEMPHILL a David EDMUNDSON-BIRD. Digital business and e-commerce management. Seventh edition. Harlow, England: Pearson. xxxvii, 64. ISBN 9781292193335. 2019. info
Výukové metody
Tutorials, discussions, case studies, projects.
Metody hodnocení
The assessment in this project will consist from:
- class activity,
- mid-term,
- project.

Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích jaro 2024, jaro 2025.