BKR_MGCR Tourism management

Faculty of Economics and Administration
Spring 2020
Extent and Intensity
26/0/0. 6 credit(s). Type of Completion: zk (examination).
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics and Administration - Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics and Administration - Faculty of Economics and Administration
Sat 29. 2. 9:00–11:50 P302a, Sat 28. 3. 12:00–14:50 P302a
basic knowledge of Tourism
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present students basic knowledge of tourism management that should be known to provide effective managing (development) of a destination. Moreover it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.

Learning outcomes
At the end of the course students should be able
- to define key terms from the destination management terminology;
- to identify basic specifics of destination management process;
- to apply the knowledge of destination management in practice;
- to analyze a destination management company from the life cycle point of view ;
- to evaluate the development of a destination management company.
  • Basics of management and its process
  • Introduction to destination management
  • Process of destination management
  • Destination management in practice – foreign and Czech experience
  • Human resource management in a destination
  • Tourism Resource management and sustainable tourism
  • Quality management in tourism
  • Information management in tourism (DMS)
  • Crisis management for tourism
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1. vyd. Brno: Masarykova univerzita, 2012. 152 pp. ISBN 978-80-210-5847-7. info
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Management cestovního ruchu (Tourism Management). 2007. vyd. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007. 156 pp. ISBN 978-80-210-4415-9. info
    recommended literature
  • RITCHIE, J. R. Brent and Geoffrey I. CROUCH. The competitive destination : a sustainable tourism perspective. Wallingford: CABI publishing, 2003. xvii, 272. ISBN 0851996647. info
  • BIEGER, Thomas. Management von Destinationen. 7., unveränderte Aufl. München: Oldenbourg, 2008. xii, 365. ISBN 9783486586282. info
  • HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007. 90 pp. první. ISBN 978-80-210-4500-2. info
  • NEJDL, Karel. Management destinace cestovního ruchu. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2011. 204 s. ISBN 9788073576738. info
Teaching methods
lectures (tutorials); a seminar work, check test
Assessment methods
oral or/and written exam
Language of instruction
Further comments (probably available only in Czech)
The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali předmět BKR_MCR.
Information on the extent and intensity of the course: tutoriál 6 hodin.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

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The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2020/BKR_MGCR