CKH_ZEOP Basics of business economics and business operations management

Faculty of Economics and Administration
Autumn 2019
Extent and Intensity
0/0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Bc. Petr Suchánek, Ph.D.
Department of Corporate Economy - Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Corporate Economy - Faculty of Economics and Administration
Timetable
Thu 16. 1. 10:00–11:40 S315, 13:00–16:40 S315, Tue 11. 2. 13:00–16:40 S315, Wed 12. 2. 8:00–11:40 S315, 13:00–14:40 S315
Prerequisites (in Czech)
( TYP_STUDIA ( C ) && OBOR ( EMAOB ))
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Fields of study the course is directly associated with
Course objectives
The aim of the course is to acquaint the student with the functioning of a business enterprise and its management with an emphasis on its financial management.
Learning outcomes
Students will be able to:
- identify the commercial enterprise, including its essential characteristics,
- organize and run a business enterprise,
- manage business operations,
- managing the business enterprise financially.
Syllabus
  • 1. Trade and Business Activities (2h)
  • - Basic concepts
  • - Typology of enterprises, enterprise goals
  • - Origin and importance of trade
  • - Trade features
  • - The concept of trade
  • - Business categories
  • 2. Business organization (2h)
  • - The essence of organizing in business companies
  • - Basic organizational structures
  • - Specifics of business organization
  • 3. Retail (4h)
  • - Commercial assortment
  • - Types of retail activities
  • - Typology of retail units
  • - Trends in contemporary trade
  • 4. Business Operation Management (4h)
  • - Business unit layout
  • - Business assortment management
  • - Control of movement of goods in the retail unit
  • - Merchandising
  • - Shopping atmosphere
  • - Operational management of the business unit
  • 5. Financial Management of Business Enterprises (4h)
  • - Financing a business
  • - Financial analysis
  • - Financial planning
Literature
    required literature
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada, 2013. 520 s. ISBN 9788024747804. info
    recommended literature
  • PRAŽSKÁ, Lenka. Retail management. Edited by Jiří Jindra. 2. přepracované vyd. Praha: Management Press, 2002. 874 s. ISBN 8072610597. info
  • CIMLER, Petr and Dana ZADRAŽILOVÁ. Retail management. Vyd. 1. Praha: Management Press, 2007. 307 s. ISBN 9788072611676. info
  • CIMLER, Petr. Obchod a služby :studijní text pro distanční studium. 1. vyd. V Plzni: Západočeská univerzita, 2001. 167 s. ISBN 80-7082-795-5. info
Teaching methods
class discussion, homework (reading)
Assessment methods
The final exam is a written test for 20 questions and 4 variants of answers, one of which is correct. For correct answer student gets 1 point, for unanswered question 0 points and for wrong answer -0.5 point. The minimum number of points required to pass the exam is 12.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught only once.
Information on the extent and intensity of the course: 16 hodin.

  • Enrolment Statistics (recent)
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