Informace o předmětu

MPH_CSMR Business research

Rozsah

1/2/0. 5 kr. Ukončení: zk.
Vyučováno kontaktně

Vyučující

Feybi Ariani Goni, Ph.D. (přednášející)
Prateek Kalia, Ph.D. (přednášející)
Ing. Dušan Mladenović, Ph.D. (přednášející)
doc. Ahad Zareravasan, PhD (přednášející)
Feybi Ariani Goni, Ph.D. (cvičící)
Prateek Kalia, Ph.D. (cvičící)
Ing. Dušan Mladenović, Ph.D. (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)

Garance

Prateek Kalia, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Po 8:00–9:50 P312, kromě Po 16. 9., kromě Po 4. 11.

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Po 10:00–11:50 P312, kromě Po 16. 9., kromě Po 4. 11., P. Kalia, D. Mladenović, A. Zareravasan

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 35 stud.
Momentální stav registrace a zápisu: zapsáno: 35/35, pouze zareg.: 2/35

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• Malhotra, N. K. (2021). Marketing research : an applied orientation, 7th edition / Naresh K. Malhotra. Pearson.
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019, xxxiii, 83. ISBN 9781292208787. info

doporučená literatura
• Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants?. Trends in Cognitive Sciences.
• Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2023). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321-346.
• Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews:‘what’,‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7-8), 481-513.
• Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 102625.
• Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: a systematic methodological review. European Journal of Marketing, 57(7), 1939-1965.
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project, and to gain at least 60% for it. The final mark is computed as the weighted average of the mark of the written test (weight 30 %), the mark of the work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording, or leaking tests, use of unauthorized tools, aids, and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding a grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination. The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is International Marketing. Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

MPH_CSMR Business research

Rozsah

1/2/0. 5 kr. Ukončení: zk.

Vyučující

Prateek Kalia, Ph.D. (přednášející)
Ing. Dušan Mladenović, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
doc. Ahad Zareravasan, PhD (přednášející)
Prateek Kalia, Ph.D. (cvičící)
Ing. Dušan Mladenović, Ph.D. (cvičící)
Ing. Mikhail Monashev (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Po 8:00–9:50 P312, kromě Po 18. 9. až Út 19. 9., kromě Po 6. 11.

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Po 10:00–11:50 P312, kromě Po 18. 9., kromě Po 6. 11., P. Kalia, D. Mladenović, M. Monashev, R. Škapa, A. Zareravasan

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 50 stud.
Momentální stav registrace a zápisu: zapsáno: 15/50, pouze zareg.: 0/50

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info

doporučená literatura
• Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews:‘what’,‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7-8), 481-513.
• Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2023). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321-346.
• Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 102625.
• Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants?. Trends in Cognitive Sciences.
• Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: a systematic methodological review. European Journal of Marketing, 57(7), 1939-1965.
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019, xxxiii, 83. ISBN 9781292208787. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project, and to gain at least 60% for it. The final mark is computed as the weighted average of the mark of the written test (weight 33 %), the mark of the work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording, or leaking tests, use of unauthorized tools, aids, and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding a grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination. The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is International Marketing. Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

MPH_CSMR Business research

Rozsah

1/2/0. 4 kr. Ukončení: zk.

Vyučující

Prateek Kalia, Ph.D. (přednášející)
Ing. Dušan Mladenović, Ph.D. (přednášející)
Olga Prygara, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
doc. Ahad Zareravasan, PhD (přednášející)
Prateek Kalia, Ph.D. (cvičící)
Ing. Dušan Mladenović, Ph.D. (cvičící)
Ing. Mikhail Monashev (cvičící)
Olga Prygara, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Čt 14:00–15:50 P312, kromě Čt 23. 3. až Čt 30. 3., kromě Čt 20. 4. až Čt 27. 4., kromě Čt 11. 5.

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Čt 16:00–17:50 VT204, kromě Čt 30. 3., P. Kalia, D. Mladenović, O. Prygara, R. Škapa, A. Zareravasan
MPH_CSMR/02: Po 16:00–17:50 VT202, kromě Po 27. 3., P. Kalia, D. Mladenović, O. Prygara, R. Škapa, A. Zareravasan

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 50 stud.
Momentální stav registrace a zápisu: zapsáno: 9/50, pouze zareg.: 0/50

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info

doporučená literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
• Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

MPH_CSMR Business research

Rozsah

1/2/0. 4 kr. Ukončení: zk.

Vyučující

doc. Ing. Alena Klapalová, Ph.D. (přednášející)
Ing. Mikhail Monashev (přednášející), Ing. Mikhail Monashev (zástupce)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
Jessica Omieye Amiesimaka, M.Sc. (cvičící)
doc. Ing. Alena Klapalová, Ph.D. (cvičící)
Dmitrii Nikolaev (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

každý lichý čtvrtek 14:00–15:50 P312, kromě Čt 31. 3.

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Čt 16:00–17:50 VT204, kromě Čt 31. 3., A. Klapalová, M. Monashev, R. Škapa

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 1/24, pouze zareg.: 0/24

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info

doporučená literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
• Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

MPH_CSMR Business research

Rozsah

1/2/0. 4 kr. Ukončení: zk.

Vyučující

doc. Ing. Alena Klapalová, Ph.D. (přednášející)
Ing. Irma Macháčová (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
Jessica Omieye Amiesimaka, M.Sc. (cvičící)
doc. Ing. Alena Klapalová, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

každý lichý čtvrtek 14:00–15:50 P312

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Čt 16:00–17:50 VT204, R. Škapa

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 1/24, pouze zareg.: 0/24

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info

doporučená literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
• Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Informace učitele

Detail instructions for the course are to found in the Interactive syllaby in IS.

Další komentáře

Předmět je vyučován každoročně.

MPH_CSMR Business research

Rozsah

1/2/0. 4 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
Ing. Dušan Mladenović, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
Ing. Klára Kašparová, Ph.D. (cvičící)
doc. Ing. Alena Klapalová, Ph.D. (cvičící)
Ing. Dušan Mladenović, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

každý sudý čtvrtek 14:00–15:50 P312

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Čt 16:00–17:50 VT204, R. Škapa

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Business Management (program ESF, N-PEMA)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.

Výstupy z učení

At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info

doporučená literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
• Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Předmět je vyučován každoročně.

MPH_CSMR Business research

Rozsah

1/2/0. 5 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
Ing. Anida Krajina, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
Ing. Klára Kašparová, Ph.D. (cvičící)
doc. Ing. Alena Klapalová, Ph.D. (cvičící)
Ing. Anida Krajina, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Út 12:50–14:30 VT105

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: každé sudé úterý 14:35–16:15 VT105, K. Kašparová, A. Klapalová, R. Škapa

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Finanční podnikání (angl.) (program ESF, N-HPS)
• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)
• Podniková ekonomika a management (angl.) (program ESF, N-EKM)
• Podnikové hospodářství (angl.) (program ESF, N-EKM)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research. At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info

doporučená literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
• Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (20 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

MPH_CSMR Case Studies to Marketing Research

Rozsah

1/1. 4 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Út 12:50–13:35 VT105

• Rozvrh seminárních/paralelních skupin:

MPH_CSMR/01: Út 13:45–14:30 VT105, K. Kašparová, A. Klapalová, R. Škapa

Předpoklady

Prior knowledge of the basics of marketing and the elementary statistics is needed.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Finanční podnikání (angl.) (program ESF, N-HPS)
• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)
• Podniková ekonomika a management (angl.) (program ESF, N-EKM)
• Podnikové hospodářství (angl.) (program ESF, N-EKM)

Cíle předmětu

This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.

Osnova

• 1. Marketing research – contextual framework, its functions
• 2. The basic approaches and forms of marketing research
• 3. Validity and reliability
• 4. Sampling Procedures
• 5. Overview of methods and tools used in quantitative approach to research
• 6. Uni- and bivariate data analysis
• 7. Preparing the Research Report
• 8. Application of methods and tools in a case study

Literatura

povinná literatura
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info
• HAIR, Joseph F., Robert P. BUSH a David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info

doporučená literatura
• Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• PARASURAMAN, A., Dhruv GREWAL a R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info

Výukové metody

The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

Informace k inovaci předmětu

Předmět byl inovován v rámci projektu "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)", který je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

MPH_CSMR Case Studies to Marketing Research

Rozsah

1/1. 4 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Út 18:00–19:35 VT105

Předpoklady

Prior knowledge of the basics of marketing and the elementary statistics is needed.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Finanční podnikání (angl.) (program ESF, N-HPS)
• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)
• Podniková ekonomika a management (angl.) (program ESF, N-EKM)
• Podnikové hospodářství (angl.) (program ESF, N-EKM)

Cíle předmětu

This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.

Osnova

• 1. Marketing research – contextual framework, its functions
• 2. The basic approaches and forms of marketing research
• 3. Validity and reliability
• 4. Sampling Procedures
• 5. Overview of methods and tools used in quantitative approach to research
• 6. Uni- and bivariate data analysis
• 7. Preparing the Research Report
• 8. Application of methods and tools in a case study

Literatura

povinná literatura
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info
• HAIR, Joseph F., Robert P. BUSH a David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info

doporučená literatura
• Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• PARASURAMAN, A., Dhruv GREWAL a R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info

Výukové metody

The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

Informace k inovaci předmětu

Předmět byl inovován v rámci projektu "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)", který je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

MPH_CSMR Case Studies to Marketing Research

Rozsah

1/1. 4 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

Út 18:00–19:35 VT204

Předpoklady

Prior knowledge of the basics of marketing and the elementary statistics is needed.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Finanční podnikání (angl.) (program ESF, N-HPS)
• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)
• Podniková ekonomika a management (angl.) (program ESF, N-EKM)
• Podnikové hospodářství (angl.) (program ESF, N-EKM)

Cíle předmětu

This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.

Osnova

• 1. Marketing research – contextual framework, its functions
• 2. The basic approaches and forms of marketing research
• 3. Validity and reliability
• 4. Sampling Procedures
• 5. Overview of methods and tools used in quantitative approach to research
• 6. Uni- and bivariate data analysis
• 7. Preparing the Research Report
• 8. Application of methods and tools in a case study

Literatura

povinná literatura
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info
• HAIR, Joseph F., Robert P. BUSH a David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info

doporučená literatura
• Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• PARASURAMAN, A., Dhruv GREWAL a R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info

Výukové metody

The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

Informace k inovaci předmětu

Předmět byl inovován v rámci projektu "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)", který je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

MPH_CSMR Case Studies to Marketing Research

Rozsah

1/1. 4 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Ing. Bc. Bohdana Čechová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

St 12:50–14:30 S308

Předpoklady

Prior knowledge of the basics of marketing and the elementary statistics is needed.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Finanční podnikání (angl.) (program ESF, N-HPS)
• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)
• Podniková ekonomika a management (angl.) (program ESF, N-EKM)
• Podnikové hospodářství (angl.) (program ESF, N-EKM)

Cíle předmětu

This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.

Osnova

• 1. Marketing research – contextual framework, its functions
• 2. The basic approaches and forms of marketing research
• 3. Validity and reliability
• 4. Sampling Procedures
• 5. Overview of methods and tools used in quantitative approach to research
• 6. Uni- and bivariate data analysis
• 7. Preparing the Research Report
• 8. Application of methods and tools in a case study

Literatura

povinná literatura
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info
• HAIR, Joseph F., Robert P. BUSH a David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info

doporučená literatura
• Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• PARASURAMAN, A., Dhruv GREWAL a R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info

Výukové metody

The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

Informace k inovaci předmětu

Předmět byl inovován v rámci projektu "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)", který je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

MPH_CSMR Case Studies to Marketing Research

Rozsah

1/1. 4 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Ing. Bc. Bohdana Čechová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh

St 12:50–14:30 S308

Předpoklady

Prior knowledge of the basics of marketing and the elementary statistics is needed.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24

Mateřské obory/plány

• Finanční podnikání (angl.) (program ESF, N-HPS)
• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)
• Podniková ekonomika a management (angl.) (program ESF, N-EKM)
• Podnikové hospodářství (angl.) (program ESF, N-EKM)

Cíle předmětu

This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.

Osnova

• 1. Marketing research – contextual framework, its functions
• 2. The basic approaches and forms of marketing research
• 3. Validity and reliability
• 4. Sampling Procedures
• 5. Overview of methods and tools used in quantitative approach to research
• 6. Uni- and bivariate data analysis
• 7. Preparing the Research Report
• 8. Application of methods and tools in a case study

Literatura

povinná literatura
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

doporučená literatura
• Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• HAIR, Joseph F., Robert P. BUSH a David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info

Výukové metody

The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Další komentáře

Předmět je vyučován každoročně.

MPH_CSMR Business research

Předmět se v období podzim 2018 nevypisuje.

Rozsah

1/2/0. 5 kr. Ukončení: zk.

Vyučující

Ing. Klára Kašparová, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
Ing. Anida Krajina, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
Ing. Klára Kašparová, Ph.D. (cvičící)
doc. Ing. Alena Klapalová, Ph.D. (cvičící)
Ing. Anida Krajina, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)

Garance

doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta

Rozvrh seminárních/paralelních skupin

MPH_CSMR/01: Rozvrh nebyl do ISu vložen. K. Kašparová, A. Klapalová, R. Škapa

Předpoklady

Prior knowledge of the basics of business administration and the elementary statistics is advised.

Omezení zápisu do předmětu

Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24, pouze zareg. s předností (mateřské obory): 0/24

Mateřské obory/plány

• Multidisciplinární studia (program ESF, KOS)
• Multidisciplinární studia na ekonomicko-správní fakultě (program CST, KOS)

Cíle předmětu

This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research. At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.

Osnova

• 1. Business research – contextual framework, its domains, ethical aspects
• 2. The basic approaches and forms of business research
• 3. Quality in research: validity and reliability
• 4. Questionnaire design
• 5. Uni- and bivariate data analysis
• 6. Qualitative approach to research
• 7. Preparing the Research Report

Literatura

povinná literatura
• SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
• COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info

doporučená literatura
• MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
• SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
• Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
• SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. http://bookboon.com, 2008, 117 s. ISBN 978-87--7681411-3. URL info

Výukové metody

In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones

Metody hodnocení

To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (20 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.

Vyučovací jazyk

Angličtina

Navazující předměty

• MPH_ADS1 Diploma seminar 1

Další komentáře

Studijní materiály
Předmět je vyučován každoročně.

• Statistika zápisu (nejnovější)