MPH_INMG Innovation management

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
0/3/0. 5 credit(s). Type of Completion: z (credit).
Taught in person.
Teacher(s)
Ing. Michal Jirásek, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
Ing. Eva Švandová, Ph.D. (lecturer)
Ing. Eva Švandová, Ph.D. (seminar tutor)
Mariia Shkolnykova, Ph.D. (lecturer)
Guaranteed by
Ing. Michal Jirásek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites
Successful completion of the course requires basic knowledge of corporate economics.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of the course is to help students in gaining a complex view of innovations in the firm context as well as learning to use selected methods of the innovation process. The course builds upon courses oriented towards operations and strategic management, and especially the integrative perspective contained in the Corporate Management Systems course.
Learning outcomes
After the course the student should:
- understand the basic characteristics of innovations and categorize innovations;
- use selected methods of the innovation process;
- explain individual perspectives on innovations of the firm and their interlinkages;
- assess the innovation strategy of a firm and propose solutions for identified problems.
Syllabus
  • Innovation and its characteristics: essential aspects of innovations and their categorization.
  • Perspectives on innovations: individuals and teams, firm and country.
  • Innovation management: management methods, innovation strategy, organizational context.
  • Innovation process and its stages: generation, selection, development, and diffusion.
  • Innovation methods for individual stages of the innovation process.
Literature
    required literature
  • GOFFIN, Keith and Rick MITCHELL. Innovation management : effective strategy and implementation. Third edition. London: Palgrave, 2017, xxxi, 413. ISBN 9781137373434. info
    recommended literature
  • COOPER, Robert G. Winning at new products : creating value throught innovation. 4th ed. New York: Basic books, 2011, xv, 391. ISBN 9780465025787. info
  • KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015, xxviii, 28. ISBN 9781625274496. info
  • SULLIVAN, David O and DOOLEY LAWRENCE. Applying innovation. Thousand Oaks: SAGE Publications, 2008. ISBN 978-1-4129-5455-6. info
  • TIDD, Joseph and J. R. BESSANT. Strategic innovation management. Chichester: Wiley, 2014, xiv, 417. ISBN 9781118457238. info
  • TROTT, Paul. Innovation management and new product development. Sixth edition. Harlow, England: Pearson, 2017, xxix, 635. ISBN 9781292133423. info
  • OSTERWALDER, Alexander, Yves PIGNEUR, Frederic ETIEMBLE, Alan SMITH, Chris WHITE and Trish PAPADAKOS. The invincible company. Hoboken: Wiley, 2020, xiii, 377. ISBN 9781119523963. info
Teaching methods
The course is taught in the form of lectures and tutorials. The lectures are devoted to the theoretical knowledge covering the objectives of the subject. The tutorials deal with case studies and practical applications of innovation management methods.
Assessment methods
Group project, active peer feedback, and final exam.

To successfully complete the course, the student must obtain at least 50% of points for the group project, at least 50% of points from the final exam, and in sum at least 60% from the total amount of points awarded in the course.

In the case of a study abroad, it is recommended to enroll in a combined form of the course (MKH_INMG) after discussion with the supervisor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
Information on course enrolment limitations: Minimální počet pro otevření předmětu je 10 zapsaných studentů. / The minimum number of enrolled students to open the course is 10.
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (Autumn 2024, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2024/MPH_INMG