MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
Ing. Michal Jirásek, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
doc. Ing. Ondřej Částek, Ph.D. (lecturer)
doc. Ing. Ondřej Částek, Ph.D. (seminar tutor)
Ing. Eva Švandová, Ph.D. (lecturer)
Ing. Eva Švandová, Ph.D. (seminar tutor)
Ing. Renata Čuhlová, Ph.D., BA (Hons) (lecturer)
Ing. Renata Čuhlová, Ph.D., BA (Hons) (seminar tutor)
Guaranteed by
doc. Ing. Ondřej Částek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites (in Czech)
! MPH_STMA Strategic Management || ! NOWANY ( MPH_STMA Strategic Management )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce participants to the strategic management field. The course follows strategic management as a process consisting of three distinctive stages – analysis, choice, and implementation – but also presents some advanced topics. After completing the course, students are able to understand the role of a strategy in an organization, formulate it, and plan its implementation.
Learning outcomes
After the course, the student should be able to:
understand key strategic management theories and frameworks;
use strategic management concepts and tools (including strategic analysis);
examine real-world business cases to identify strategic issues and opportunities;
design a strategy, integrating multiple strategic management concepts;
assess the strategic decisions taken in a given business case for their potential impact and feasibility.
Syllabus
  • Understanding strategy and its role
  • Internal and external analysis of an organization
  • Understanding business and corporate strategy
  • Formulating strategy and making strategic choices
  • Implementing strategy
  • Advanced strategic management concepts
Literature
    required literature
  • WHITTINGTON, Richard, Patrick REGNÉR, Duncan ANGWIN, Gerry JOHNSON and Kevan SCHOLES. Exploring strategy: Text and cases. London: Pearson. 832 pp. ISBN 978-1-292-42874-1. 2023. info
  • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill. xxvii, 544. ISBN 9781260571233. 2021. info
Teaching methods
Active and constructive participation at seminars and lectures, group project, and final exam.
Assessment methods
Active and constructive participation at seminars and final exams.

Information for students going on a study stay abroad:

The primary strategy should be to complete a similar course at the host university. Before your departure (before filling out the learning agreement), you must send the course guarantor information about the chosen course (or several alternative courses) that you propose as an equivalent (title, content, number of credits, possibly also the method of completing the course, etc.). If such information is not on the website, the Erasmus coordinators of the host university (or possibly the lecturer of the course) will likely provide it to you. In case of approval from the course guarantor, we will recognize the completion of a course as equivalent to this course.

Only in cases where such a course(s) is not offered in a given semester at the host university, Strategic Management can be completed through distance learning. In such a case, the student contacts the guarantor of the course, who will provide information on the conditions for completing the course.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (Autumn 2024, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2024/MPH_STMG