MPR_PCER Tourism Policies

Faculty of Economics and Administration
Autumn 2019
Extent and Intensity
2/0/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Markéta Novotná, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics and Administration - Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics and Administration - Faculty of Economics and Administration
Timetable
Thu 10:00–11:50 P302a
Prerequisites
Theoretical background of tourism, namely basic knowledge from the course Tourism (BPR_CERU).
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to introduce the importance and application of tourism policy, implementation of its instruments and the activities of the responsible bodies. All this presented on the example of the Czech Republic, European Union, selected countries, and international organisations. Sustainability in Tourism is included as well.
Learning outcomes
At the end of the course students should be able
- to define key terms from the terminology of tourism policy;
- to understand the fundamental basis of tourism policy;
- to explain the implementation of tourism policy instruments and the activities of tourism policy representatives ;
- to analyze tourism policy in the Czech Republic, the EU and other selected countries;
- to express the benefits of tourism policy from the international point of view;
- to characterize the concept of sustainability in tourism.

Syllabus
  • Theoretical part of tourism public policy
  • Economic aspects of tourism
  • Tourism planning
  • Key elements of tourism policy (instruments, bodies, targets)
  • Tourism policy in the Czech Republic (national and regional level)
  • Tourism policy in EU
  • Instruments and bodies of tourism policy in EU
  • Tourism policy in selected countries
  • International tourism policy
  • Sustainability and tourism
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1. vyd. Brno: Masarykova univerzita, 2012. 152 pp. ISBN 978-80-210-5847-7. info
  • MORRISON, Alastair M., Xinran Y. LEHTO and Jonathon G. DAY. The tourism system. Eighth edition. Dubuque: Kendall Hunt, 2018. xxiv, 515. ISBN 9781465299253. info
    recommended literature
  • HALL, Colin Michael and John M. JENKINS. Tourism and public policy. 1st ed. London: Thomson, 1995. 116 s. ISBN 1861529988. info
  • HOUŠKA, Petr and Zdenka PETRŮ. Cestovní ruch v působnosti orgánů EU : (vybrané dokumenty). Vyd. 1. Praha: Oeconomica, 2010. 275 s. ISBN 9788024516455. info
  • VEAL, Anthony James. Leisure, sport and tourism, politics, policy and planning. 4th edition. Wallingford: CABI, 2017. xvii, 421. ISBN 9781780648040. info
  • HALL, Colin Michael. Tourism planning : policies, processes and relationships. 2nd ed. Harlow: Pearson Prentice Hall, 2008. xvii, 302. ISBN 9780132046527. info
  • ELLIOTT, James. Tourism : politics and public sector management. London: Routledge, 1997. 279 s. ISBN 0415071585. info
Teaching methods
Lessons take form of lectures (once a week). The lectures by professionals are included as well (e.g. panel discussion). To stimulate students´ activity and participation the interactive index and the communication platform SLACK are used. The course also includes a semester paper (essay).

Assessment methods
To sign for the exam, students must fulfil following requirements, see IS.
The exam has a written form (test - opened and/or closed questions). To obtain the mark from the course, students must reach at least 60% of all points from the exam test.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

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