BKH_POEK Business Economics

Faculty of Economics and Administration
Spring 2021
Extent and Intensity
26/0. 7 credit(s). Type of Completion: zk (examination).
Ing. Pavla Marciánová, Ph.D. (lecturer)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)
Ing. Petr Mikuš, Ph.D. (assistant)
Guaranteed by
Ing. Pavla Marciánová, Ph.D.
Department of Corporate Economy - Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Corporate Economy - Faculty of Economics and Administration
Prerequisites (in Czech)
! BKH_NAPO Corporate Economics
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Business Economics relates to the subject Corporate Economics. The company is recognized in the four different points of view. Firstly the company is seen as the creator of value for existing market demand. Another point of view is the decision making process concerning the company production based on the cost analysis followed by the research and development process which is connected with the innovations within the company. Third point of view is focused on the placing company´s production on the markets, what is connected with pricing practices. Last point of view is dedicated to the capital structure of the company which includes investing and financing of the business.The main objective of the course is to obtain basic theoretical and practical knowledge of a company based on the information from other courses as Microeconomics, Corporate economics, Financial accounting. It is also the ground for the following subjects as Management I, Marketing I, Managerial accounting, Controlling which can help students to understand the rules and principles of business economy. Beside the theoretical background, the goal of this subject is also to observe the complexity and coherence of relations within business practice regardless the professional focus of the company.
Learning outcomes
Students passing Business Economics should be able :
- to define the primary and the support activities of the company
- to define the basis for the company´s decision about its production and its realisation on the market
- to define the costs of production and the methods of their control
- to define and the basis of marketing and sale in the company, including the marketing policy
- to explain the basis of company´s investment and financing
- to define the basis of managerial accounting and controlling
- to explain and to apply the finance analysis of the company
  • 1. Creating value in the firm▪ Porter´s value chain ▪ Primary and supproting activities▪ Tangible, informational and financial flows of the firm o 2. Typology of companies ▪ Specifics of manufacturing plant▪ Specifics of companies providing services ▪ SME, ▪ Family business ● 3.Demand for consumption products.▪ The basis for demand ▪ industry and firm demand ▪ demand analysis, demand forecasting ▪ o 4. Business environment ▪ specification and identification of stakeholders ▪ basic rules and principles of the market analysis ▪ marketing strategies ● 5.Cost analysis, ▪ Cost classification ▪ Cost according the volume of providing outputs ▪ Production theory 6. Primary activities - inbound logistic ▪ buying activities ▪ suppliers ▪ warehousing ▪ logistic ▪ distribution 7. Primary activities -operation production ▪ Lifecycle of the product ▪ Innovation of product and process innovation ▪ Programme of manufacturing ▪ Process of manufacturing ● 8. Primary activities - Sales and sales policy ● Product policy, ▪ Pricing policy ▪ Communication policy ▪ Distributing policy ● 10. Supporting activities - Human resources ▪ Personal management ▪ Personal planning ▪ Organization of personal work ● 11. Supporting activities - investment ▪ capital structure and structure of assets ▪ basic methods of investment evaluation ▪ break event point analysis, 12. Supporting activities - Company financing ▪ System of financial and managerial financing ▪ financial documents ▪ cash flow, working capital, indicator of efficiency ● 13. Supporting activities - research and development, innovation ▪ typology and taxonomy of innovation ▪ innovation process ▪ innovation and invention ▪ innovation as competitive advantage
    required literature
  • VOCHOZKA, Marek and Petr MULAČ. Podniková ekonomika. 1. vyd. Praha: Grada Publishing, 2012. 570 s. ISBN 9788024743721. info
  • VLČEK, Radim. Management hodnotových inovací. Praha: Management Press, 2008. 239 s. ISBN 9788072611645. info
  • WÖHE, Günter and Eva KISLINGEROVÁ. Úvod do podnikového hospodářství. Translated by Zuzana Maňasová. 2. přeprac. a dopl. vyd. Praha: C.H. Beck, 2007. xxix, 928. ISBN 9788071798972. info
  • SYNEK, Miloslav. Podniková ekonomika. Vyd. 1. Praha: C.H. Beck, 1999. xxii, 456. ISBN 8071792284. info
  • PAPPAS, James L. and Mark HIRSCHEY. Fundamentals of managerial economics. 3rd ed. Chicago: Dryden Press, 1989. xx, 652. ISBN 003012364X. info
    recommended literature
  • KOTLER, Philip and Kevin Lane KELLER. Marketing management. 15 global edition. Boston: Pearson, 2016. 714, 14. ISBN 9781292092621. info
  • MAGRETTA, Joan. Michael Porter jasně a srozumitelně : o konkurenci a strategii. Vyd. 1. Praha: Management Press, 2012. 231 s. ISBN 9788072612512. info
  • KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C.H. Beck, 2010. xxxviii, 8. ISBN 9788074001949. info
  • JAKUBÍKOVÁ, D. Strategický marketing. 1. vyd. Praha: Grada, 2008. 267 pp. ISBN 978-80-247-2690-8. info
  • NOVOTNÝ, Jiří and Petr SUCHÁNEK. Nauka o podniku II (The Business Economics II). 1. vyd. Brno: MU ESF Brno, 2007. 141 pp. DSO 1. ISBN 978-80-210-4496-8. info
Teaching methods
The course is divided into the tutorials which are dedicated to the relevant theme. Students also have to elaborate the seminar paper - POT on relevant issue.
Assessment methods
Conditions of successful completion of the course: elaboration of seminar paper dedicated to the relevant issue. Extent of the seminar paper is 5 pages at minimum (1800 symbol per page). Seminar paper has to present the application of theoretical background into the practice. The structure of the paper: Introduction, theoretical background (1-2 pages)based on the 5 monographie, and practical application for example case study (2-3 pages), list of references. Seminar paper has to correspond with the rules stated for the bachelor and master thesis. Citation reports have to correspond with the ISO ČSN 690.The seminar paper will be saved to the Homework vault and will be evaluated by the tutor within 10 days. Evaluation of the seminar paper will be in percentage - minimum for the success is 60%. Seminar paper under 60% will be returned for the revision.Course is completed by written test.. and successfully passed mid-term test (limit 60% for each test). Course is completed by the written exam. Any copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the subject and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Language of instruction
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: 12 hodin.
Information on the extent and intensity of the course: tutorial 12 hodin.
The course is also listed under the following terms Spring 2017, Spring 2018, Spring 2019, Spring 2020.
  • Enrolment Statistics (recent)
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