MPH_CSMR Business research

Ekonomicko-správní fakulta
jaro 2021
1/2/0. 4 kr. Ukončení: zk.
doc. Ing. Alena Klapalová, Ph.D. (přednášející)
doc. Ing. Radoslav Škapa, Ph.D. (přednášející)
doc. Ing. Alena Klapalová, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D. (cvičící)
doc. Ing. Radoslav Škapa, Ph.D.
Katedra podnikového hospodářství - Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikového hospodářství - Ekonomicko-správní fakulta
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 24 stud.
Momentální stav registrace a zápisu: zapsáno: 0/24, pouze zareg.: 0/24
Mateřské obory/plány
Cíle předmětu
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Výstupy z učení
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
    povinná literatura
  • SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015. xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003. xix, 857. ISBN 0072498706. info
    doporučená literatura
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010. 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009. xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008. 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1. vyd. :, 2008. 117 s. ISBN 978-87--7681411-3. URL info
Výukové metody
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Metody hodnocení
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Vyučovací jazyk
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Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích podzim 2012, podzim 2013, podzim 2014, podzim 2015, podzim 2016, podzim 2017, jaro 2020.