BPH_BUPO Business Policy

Faculty of Economics and Administration
Spring 2024
Extent and Intensity
0/0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Jakub Čech (seminar tutor)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
Guaranteed by
Ing. Michal Jirásek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Thu 29. 2. 10:00–13:50 S305, Thu 14. 3. 10:00–13:50 S305, Thu 18. 4. 10:00–13:50 S305, Thu 9. 5. 10:00–13:50 S305
Prerequisites
Any introductory course to management.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
This course guides you through the process of implementing the company's strategy. You should learn which steps the company needs to take and what is crucial for successful strategy implementation.
Learning outcomes
After the course, the student should be able to:
  • understand what is needed to create a successful strategy for the company;
  • define the general goals to support the strategy;
  • based on the goals set the tasks for every company department;
  • understand the importance of customer needs knowledge;
  • create the right added value based on the customer's needs;
  • understand the leadership and your contribution to the strategy.
    • Syllabus
    • We will work together in 4 different workshops on:
    • Creating a strategy for a company of your choice.
    • Preparation of steps for every company department – who must be involved and why.
    • Added value of products and services. How to understand it, define and transform to the product or service parameters and features.
    • Leadership – how can leaders contribute to the company's success.
    Literature
      required literature
    • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
    Teaching methods
    Various kinds of seminar (workshop) work, teamwork.
    Assessment methods
    You will be evaluated based on your active participation in the workshops and contribution to the teamwork.

    In case of foreign stay, the strategy should be to complete a similar course at the host university. Before your departure (before filling out the learning agreement), you must send the course guarantor information about the chosen course (or several alternative courses) that you propose as an equivalent (title, content, number of credits, possibly also the method of completing the course, etc.). If such information is not on the website, the Erasmus coordinators of the host university (or possibly the lecturer of the course) will likely provide it to you. In case of approval from the course guarantor, we will recognize the completion of a course as equivalent to this course.

    Currently, the Business Policy course cannot be completed through distance learning.
    Language of instruction
    English
    Further comments (probably available only in Czech)
    Study Materials
    The course is taught only once.
    Information on the extent and intensity of the course: 4 x 4hodiny.
    • Enrolment Statistics (recent)
    • Permalink: https://is.muni.cz/course/econ/spring2024/BPH_BUPO