PVMVVS Marketing in VS

Faculty of Economics and Administration
Autumn 2003
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jaroslav Rektořík, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Fuksová
Timetable
Thu 11:05–12:45 S308
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 14 student(s).
Current registration and enrolment status: enrolled: 0/14, only registered: 0/14, only registered with preference (fields directly associated with the programme): 0/14
fields of study / plans the course is directly associated with
Course objectives
The course puts emphasis on comprehending the specifics of public sector marketing, or non-profit sector marketing. Besides an analysis of the individual steps of marketing that are recommended for work in the public or non-profit sector, attention is paid to state-of-the-art "marketing management" as it is viewed by the Fribourg school of management for non-profit organisations, subject of study at our partner university in Switzerland. Students will also be given a brief description of theory and practice of communication, PR, advertising, public affairs, fund-raising (i.e. raising funds for non-profit organisations) and the new public management dealing with current trends of efficient public sector management. The concept of the whole course is directed toward teaching students to use marketing thinking and marketing procedures in all domains of public sector. Examination requirements: mastering of the course s matter.
Literature
  • JANEČKOVÁ, Lidmila and Miroslava VAŠTÍKOVÁ. Marketing služeb. 1. vyd. Praha: Grada, 2000, 179 s. ISBN 8071699950. info
  • HANNAGAN, Tim J. Marketing pro neziskový sektor. Translated by Jana Novotná. Vyd. 1. Praha: Management Press, 1996, 205 s. ISBN 80-85943-07-7. info
Assessment methods (in Czech)
Písemný test - zkouška.
Language of instruction
Czech
Further Comments
The course is taught annually.
Teacher's information
http://www.econ.muni.cz/~simona
The course is also listed under the following terms Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2003, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2003/PVMVVS