e038 Entrepreneurship and Innovations in sport

Fakulta sportovních studií
jaro 2019
1/2/0. 5 kr. Ukončení: zk.
Ing. Jana Nová, PhD., MBA (přednášející)
Ing. Jana Nová, PhD., MBA
Oddělení managementu sportu - Katedra společenských věd a managementu sportu - Fakulta sportovních studií
Kontaktní osoba: Mgr. Andrea Kakulidu
Dodavatelské pracoviště: Oddělení managementu sportu - Katedra společenských věd a managementu sportu - Fakulta sportovních studií
Út 16:00–16:50 A11/311
  • Rozvrh seminárních/paralelních skupin:
e038/01: Út 17:00–18:30 A11/311, J. Nová
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20
Mateřské obory
Cíle předmětu
This module will enable students to:
To introduce students to the field of entrepreneurship in sport The aims of this module are to present a range of issues on entrepreneurship related to the development of technical and non-technical innovation in sport ; to present a range of topics on small and medium-sized enterprises(SMEs) in sport as these companies are an important channel for the diffusion of technical and non-technical innovation;
- To examine the role entrepreneurship plays in sport industry
- To analyse the different types of activity contained within the definition, and the main theoretical and analytical approaches used to understand the concept.
- To consider entrepreneurial innovation at different stages of a business, from start-up to more mature firms.
- To enable students to assess their own entrepreneurial tendencies and skills
- To enable students to test their theories in a mini research project
Výstupy z učení
On completion of this module students should have the following knowledge, understanding and skills. Knowledge and Understanding:

Subject specific knowledge
By the end of the module, students should have a critical appreciation of:
1. assess the current theories on entrepreneurship;
2. assess the main factors influencing the diffusion of technical and non-technical innovation
3. describe idea generation techniques, idea evaluation techniques and idea protection using intellectual property
4. the varying and pervasive role of entrepreneurship within the sport industry and the different contexts in which entrepreneurs in sport operate;
5. the approaches developed by researchers in attempting to understand the entrepreneurial process generally and in sport
6. their own entrepreneurial tendencies

Subject specific skills
By the end of the module, students should have:
a firm academic and empirical understanding of the dimensions and role of entrepreneurship in a sport industry;
the ability to interpret and contextualize commentary and analysis relating to the field.
  • The theories of entrepreneurship
  • Entrepreneurship and the sport industry
  • Recognizing and measuring entrepreneurial tendencies in sport
  • Entrepreneurship in different sports organizational contexts
  • The importance of technical and non-technical innovation to the sport industry ; profiles of entrepreneurs including social entrepreneurs. Growth models for SMEs; Issues related to SMEs and innovation; managing innovation in the sport organisation: idea creation, evaluation and protection
  • E learning Nová Jana ( 2017) : https://is.muni.cz/auth/do/fsps/e-learning/entrepreneurship/index.html
  • Vanessa Ratten,João J. Ferreira(2017). Sport Entrepreneurship and Innovation. Routledge London.
  • Dimo Dimov ( 2017).The Reflective Entrepreneur (Routledge Focus on Business and Management) 1st Edition
  • http://www.bulletpoint.com/
  • Maximizing Project Value: Defining, Managing, and Measuring for Optimal Return; Jeff Berman; 2006; ISBN: 9780814473825
  • http://www.emeraldinsight.com/
Výukové metody
There will be a range of direct contact teaching and learning methods used – in principle, as the most appropriate methods in this particular module are considered lectures, analysis and seminars. The set of training methods like case study analysis, group exercises, and problem-solving discussion is used. The main learning activities are:
Group exercises,
Case studies,
Problem discussions
Lecture and seminar will be using various case studies and other resources. The lecture will provide students with an overview of the topic and the seminar will allow students to extend their understanding of the issue while developing analytical, presentation skills and managing their own performance. Self-study (Preparation for seminars) is a prerequisite for participation in the seminars so that students are able actively participate.
Metody hodnocení
Individual assignment on a given or chosen topic from a field of HRM in sport organization or sporting events (min 10 pages of text / student). This is a condition for granting credits.
Vyučovací jazyk
Předmět je zařazen také v obdobích jaro 2018.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/fsps/jaro2019/e038