nk2391 Economics and management of professional sports clubs

Faculty of Sports Studies
Autumn 2019
Extent and Intensity
13/7/0. 5 credit(s). Type of Completion: zk (examination).
doc. Ing. Jiří Novotný, CSc. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Social Sciences and Sport Management - Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management - Faculty of Sports Studies
Fri 20. 9. 12:10–14:40 A11/335, Fri 18. 10. 10:55–13:25 A11/335, Fri 22. 11. 9:40–12:10 A11/335, Fri 13. 12. 8:00–11:20 A11/335
  • Timetable of Seminar Groups:
nk2391/01: Fri 4. 10. 11:20–13:00 A11/335, Fri 22. 11. 8:00–9:30 306, Fri 29. 11. 14:15–15:55 A11/335, J. Novotný
The student has successfully completed undergraduate degree in Sports Management and was admitted to the N Mgr same field. Has sufficient knowledge especially in the field of management, marketing, mathematics and statistics, he is able to understand the functioning of the club and sporting events.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
Fields of study the course is directly associated with
Course objectives
To acquaint the students with the emergence of a professional sports club and professionalism; functioning and funding of domestic and foreign professional sports club in sports games; to the assessment of the competition and regulatory instruments; with general and specific legal standards; Students will acquire knowledge necessary for understanding economic principles of functioning of the professional club and its communication in relation to potential partners.
Learning outcomes
At the end of this course, students will be able to understand and explain the workings of a professional sports club; explain differences in the functioning of the North American and European model of leagues, to assess the competitive balance of the individual leagues; explain the principles of valuation of players and clubs; in the context of teamwork will be able to use the acquired theoretical knowledge for the solution of concrete problems of the sporting practice.
  • The structure of the sports an environment: associations, groups, clubs, national and international leagues etc.
  • Differences between European and North American concepts of professional leagues in team sports games, differences in goals, individual and team sports
  • Closed and open sport competition, used regulatory instruments, performance indicators of clubs and leagues
  • Competitive balance leagues as an indicator of the quality of the league
  • Professionalisation of the sport and its impact on sports legislation, labor relations, market players, market talented players
  • Players' unions, collective bargaining
  • The most important tax payments at a sports club in the Czech Republic, Europe and USA
  • Financing: public sector – state, local government, EU, private sector – sponsorships, business
  • Four models of financing according Andreffa, contributions from sport federations
  • TV Rights: individual and collective sales, cost structure and revenue, compared with other countries
  • Valuation of players, the labor market players, professional sports club in the competitive environment of the entertainment industry
  • Valuation of sports club
  • Sports fan as a specific client, clubs care about the fans and their cultivation, spectator violence
    required literature
  • NOVOTNÝ, J. a kol. Sport v ekonomice. Praha. Wolters Kluwer. 2011. ISBN 978-80-7357-666-0
    recommended literature
  • NOVOTNÝ, J a kol. Ekonomika sportu – vybrané kapitoly. Vysoká škola ekonomická v Praze, fakulta podnikohospodářská.: Praha 2009. ISBN 978-80-245-1521-2
  • NOVOTNÝ, J. Ekonomika sportu – vybrané kapitoly II. Vysoká škola ekonomická v Praze, fakulta podnikohospodářská.: Praha 2010. ISBN 978-80-245-1701-8
Teaching methods
- lectures
- individual home study
- small group class discussion
- presentations by professionals in the sectors reading
- discussions, educational films
Assessment methods
two written tests, min. 40 % correct answers in each test, oral exam 60 %; proportion of tests on the final rating of 40 %; for the successful completion must be to reach at least 60% of a possible 100 percent.
Language of instruction
Further Comments
Study Materials
The course is also listed under the following terms Spring 2016, Autumn 2016, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2019/nk2391