bk2024 Basics of Economy Management and Marketing

Faculty of Sports Studies
Autumn 2016
Extent and Intensity
7/0. 3 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 11. 11. 15:30–17:00 B11/235, Fri 18. 11. 10:15–12:25 B11/206, Fri 2. 12. 11:00–12:30 E34/225 - seminární místnost
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course students will be able to:
- understand the economical way of thinking
-Get to know the most important terms and their practical use in field of economy
-Use a gained knowledge for underestading practical examples from the Czech and worldwide economics.
Syllabus
  • 1. History of economical way of thinking
  • 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, GDP
  • 3. The introduction to marketing – marketing mix, marketing strategies, development of marketing
  • 4. Basics of management, the planning, the organisation, the decision making, the check
Literature
  • Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
  • Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
  • Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
  • Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
  • Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
  • Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
Teaching methods
This course occures in form of lectures. High impact is put on self-studying and effort
Assessment methods
Succesfull passing of the final exam. Prerequisite for admission to the examination is successfully passed written tests.
Language of instruction
Czech
Teacher's information
http://www.fsps.muni.cz/impact/zaklady-ekonomie-managementu-a-marketingu/
The course is also listed under the following terms Autumn 2012, autumn 2013, Autumn 2014, Autumn 2015, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (Autumn 2016, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2016/bk2024