ZUR160 Visual Communication in History

Faculty of Social Studies
Autumn 2010
Extent and Intensity
2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Ondřej Krajtl (lecturer)
Mgr. Jana Urbanovská, Ph.D. (assistant)
Guaranteed by
doc. Mgr. Jakub Macek, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Timetable
Mon 10:00–11:40 AVC
Prerequisites (in Czech)
KREDITY_MIN ( 100 )&& SMER ( DIG )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Course objectives
The course introduces the history of visual communication, from the earliest times to the present. It focuses on the means of visual communication, technology and media, as well as on prominent figures. Selected examples show the power of visual communication which has the greatest power to inform, educate and persuade individuals.
Syllabus
  • 1. Rocks and caves
  • 2. Ideograms
  • 3. Alphabet
  • 4. Book arts before the letterprint
  • 5. Letterprint
  • 6. Calligraphy and typography
  • 7. Industrial revolution, lithography, photography
  • 8. Avant-garde
  • 9. Modernists
  • 10. Postmodernism and computers
Literature
  • La Typographie (Orig.) : Typografie : od olova k počítačům. info
  • BERGER, Arthur Asa. Seeing is believing : an introduction to visual communication. 3. ed. New York: McGraw-Hill. xvi, 262. ISBN 9780073534251. 2008. info
  • FILIPOVÁ, Marta and Matthew RAMPLEY. Možnosti vizuálních studií : obrazy, texty, interpretace. 1. vyd. Brno: Masarykova univerzita, Filozofická fakulta, Seminář dějin umění. 254 s. ISBN 9788087029268. 2007. info
  • Handbook of visual communication : theory, methods, and media. Edited by Ken Smith. London: Lawrence Erlbaum Associates. xxii, 601. ISBN 0805841792. 2005. info
  • Vizuální teorie : současné anglo-americké myšlení o výtvarných dílech. Edited by Ladislav Kesner, Translated by Lucie Vidmarová - Ladislav Kesner. Vyd. tohoto souboru 1. Jinočany: H & H. 265 s. : i. ISBN 80-86022-17-X. 1997. info
  • Images that injure : pictorial stereotypes in the media. Edited by Paul Martin Lester. 1st pub. Westport: Praeger. xii, 282 s. ISBN 0-275-94928-1. 1996. info
  • GOMBRICH, E. H. Příběh umění. Translated by Miroslava Gregorová. Vyd. 1. Praha: Odeon. 558 s. ISBN 8020704167. 1992. info
  • FREEDBERG, David. The power of images : studies in the history and theory of response. Pbk. ed. Chicago: University of Chicago Press. xxv, 534. ISBN 0226261468. 1991. info
  • BERGER, John. Ways of seeing. Repr. London: British Broadcasting Corporation. 166 s. ISBN 0563122447. 1985. info
  • MENHART, Oldřich. Nauka o písmu. Vyd. 5. Praha: Státní pedagogické nakladatelství. 87 s. 1981. URL info
Assessment methods
Type of teaching: lecture. Type of completion: test.
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on course enrolment limitations: Tento předmět si zapisují jen studenti/ky specializace Digitální média (DIG) imatrikulačního ročníku 2007/2008 a starších.
The course is also listed under the following terms Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2011.
  • Enrolment Statistics (Autumn 2010, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2010/ZUR160