ZUR346 Radio Management

Faculty of Social Studies
Autumn 2018
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Henry G. Loeser, Ph.D. (lecturer)
Mgr. Pavel Sedláček (assistant)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Sat 20. 10. 8:00–20:00 Studio 527, 8:00–20:00 AVC, Sun 21. 10. 8:00–20:00 AVC, 8:00–20:00 Studio 527
Prerequisites
none
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
fields of study / plans the course is directly associated with
there are 18 fields of study the course is directly associated with, display
Course objectives
The primary objective of the course is to introduce students to the fundamentals of operating a modern self-sustaining radio broadcasting station. Thus the course presents a foundation of knowledge in all facets of media and specifically radio management. A thorough examination of markets, audiences, external and internal structures will provide a background for complete exposure to the fundamentals of media management. The desired outcome is providing students with a working knowledge of radio operations in preparation for a possible career in radio broadcast management.
Syllabus
  • • FUNDAMENTALS OF MEDIA - A basic survey of media, including print, broadcast, telephony networks and others. Also an examination of commercial and noncommercial influences on the media landscape. • FUNDAMENTALS OF RADIO - A basic survey of radio, introducing concepts, terms, systems, and structures. We’ll look at radio in the past, the present, and the future. • TYPES OF RADIOS - A specific and detailed explanation of the various types of radio operations including state radio, public radio, commercial radio, non-commercial radio, community radio, student radio, internet radio, and others • MARKET ANALYSES - Professional techniques for researching and analyzing media markets including audience and revenue analyses. General principals will be covered, including case studies and actual market data. • ORGANIZATIONAL STRUCTURES / ADMINISTRATION – The leadership and management of a radio operation, including licensing, financial management, physical plant, personnel, and external relations. • ORGANIZATIONAL STRUCTURES / ENGINEERING – The specifics of the radio “air chain” explained in simple terms that a prospective manager can use. • ORGANIZATIONAL STRUCTURES / PROGRAMMING & MARKETING – An in-depth study of everything that you hear on the radio and why. Audience segmenting and targeting are discussed as well as comparing various formats. • ORGANIZATIONAL STRUCTURES / SALES – How to build and maintain a successful revenue development operation • DIGITAL CONVERGENCE - issues and opportunities for broadcasting management • MANAGEMENT DEVELOPMENT – An examination of the criteria involved in career development, with emphasis on the attributes of successful radio owners and managers.
Literature
  • ALBARRAN, Alan B. Management of Electronic Media. 3rd Edition. 2009. info
Teaching methods
Readings, lectures, participation, essay
Assessment methods
GRADING Students will be graded on their performance. The requirements listed below MUST be fulfilled to pass the course. REQUIREMENTS Requirements and Grading 1. Complete the required reading before seminar (all other readings are optional): Albarran, A., Sylvia M. Chan-Olmsted, and Michael O. Wirth, (Eds). The Handbook of Media Management and Economics. Mahwah, NJ: Erlbaum. pages 198-213 2. Attend the lecture sessions 20-21.10.18 (25% of grade) 3. Participate in classroom discussions (15% of grade) 4. Submit expository essay of 1,000 words due by email 29.10.18 (60% of grade)
Language of instruction
English
Further Comments
Study Materials
The course is also listed under the following terms Spring 2007, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2016, Autumn 2017.
  • Enrolment Statistics (recent)
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