ZURb1602 Global media industries

Fakulta sociálních studií
podzim 2019
Rozsah
1/1/0. 4 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
St 12:00–13:40 AVC
Předpoklady
! ZUR393j Global Media Industries
Omezení zápisu do předmětu
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Předmět si smí zapsat nejvýše 20 stud.
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Mateřské obory/plány
předmět má 32 mateřských oborů, zobrazit
Cíle předmětu
This course is designed to help students develop an understanding media and culture as industries in the capitalist world. Students will consider ‘media’ as culture industry. The course will look at the evolution of media industries over time to explore how media have been developed in relation to sociopolitical and economic changes. This course will cover a wide range of media industries including from Hollywood to East Asian media industry. The first half of the course will cover an historical and theoretical overview of global media industry. The second half of the course will then focus on the structure and practice of multiple media industries in the world.
Výstupy z učení
Students understand the history and theory of media industries; comprehend the role of media industries in shaping society and culture; critically evaluate the political economy of media industries; get informed about a variety of media industries in the world that hasn’t well been known. Student will understand scholar terminology in English and will be able to interpret English scholar literature.
Osnova
  • Week 1. Introduction to the course. Week 2. Media as Industries. Week 3. Culture Industry: History of Mass Culture. Week 4. Media Ownership. Week 5. The rise of media industry: US Media. Week 6. Globalized Media System. Week 7. Mid-Term Examination. Week 8. New Media Industry: Google and Facebook. Week 9. European Media Industries. Week 10. East Asian Media Industries. Week 11. Brazil and India: Regional Power Players. Week 12. Group Presentation. Week 13. Final Examination.
Literatura
  • Dorfman and Armand Mattelart (1984). How to read Donald Duck. International General.
  • HEPP, Andreas. Transcultural communication. Edition first. Chichester, West Sussex: Wiley Blackwell, 2015, vi, 276. ISBN 9780470673935. info
  • FUCHS, Christian. Social media : a critical introduction. Los Angeles: Sage, 2014, vii, 293. ISBN 9781446257302. info
  • HAVENS, Timothy a Amanda D. LOTZ. Understanding media industries. New York: Oxford University Press, 2012, x, 272. ISBN 9780195397673. info
  • THUSSU, Daya Kishan. Media on the move : global flow and contra-flow. New York: Routledge, 2006, xiv, 267. ISBN 0415354587. info
  • MCCHESNEY, Robert Waterman. Rich media, poor democracy : communication politics in dubious times. New York: New Press, 2000, xxxvi, 427. ISBN 1565846346. info
Výukové metody
The format of the course is a combination of lectures and controlled discussions of assigned readings. All students are expected to read textbooks assigned and to develop appropriate discussion questions.
Metody hodnocení
Attendance: 4 unexcused absences during a semester shall be denied academic credit. Take Home Examination 30%. A 7-8 page long essay on the relationship between media and society. Group Presentation 15%. Group with 3-4 colleagues. Case Study: A Media Industry Case. Submit PPT and Present in Week 12. Class Presentation 10%. Develop discussion questions on assigned week’s topic. Introduce cases not included in textbooks. Final Examination 30%. Short Essay 15%.
Vyučovací jazyk
Angličtina
Informace učitele
Readings: Week 2. Media as Industries. Understanding media industries Chapter 1. Week 3. Culture Industry: History of Mass Culture. Adorno, T., & Horkheimer, M. (2007). The culture industry: Enlightenment as mass deception. Week 4. Media Ownership. Understanding media industries Chapter 5. Week 5. The rise of media industry: US Media. Rich Media, Poor Democracy Chapter 1. Week 6. Globalized Media System. Rich Media, Poor Democracy Chapter 2. Week 7. Mid-Term Examination. Week 8. New Media Industry: Google and Facebook. Social Media Chapter 3-4. Week 9. European Media Industries. Week 10. East Asian Media Industries. Media on the Move Chapter 4 & 8. Week 11. Brazil and India: Regional Power Players. Media on the Move Chapter 5 & 6.
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