ZURb1603 Political economy of media

Fakulta sociálních studií
jaro 2020
Rozsah
1/1/0. 4 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky - Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky - Fakulta sociálních studií
Rozvrh
St 12:00–13:40 Studio 527
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 31 stud.
Momentální stav registrace a zápisu: zapsáno: 24/31, pouze zareg.: 1/31
Mateřské obory/plány
Cíle předmětu
This course is designed to help students develop an understanding political economy of media industries in a globalized capitalist world. Students will learn the theoretical background of political economy by reading such classics as Das Capital. By reading topical book chapters, students will critically discuss the boarder context of global political economy of media. The first half of the course will cover the conventional understandings of poltical economy of media. The second half of the course will then focus on the political-economic context of media in recent days.
Výstupy z učení
Students understand the theory of political economy; comprehend the broader context of global political economy in media world; critically evaluate the political economy of media industries; discuss their (students’) own role as consumers and audiences (and producers) in media industries; get informed about a variety of media industries in the world that hasn’t well been known; develop critical thinking skills. Student will understand scholar terminology in English and will be able to interpret English scholar literature.
Osnova
  • Week 1. Introduction. Week 2. Understanding Political Economy. Week 3. Basics: Political Economy in Media. Week 4. Culture Industry: History of Mass Culture. Week 5. Corporate Media & News. Week 6. Audiences and Consumers. Week 7. Cultural Imperialism and Global Media Flow. Week 8. Midterm Exam. Week 9. Corporate Transculturalism. Week 10. Regional Media Flow. Week 11. Political Economy of New Media. Week 12. From Neoliberalism to Populism: Politics, Economy and Media. Week 13. Group Presentation.
Literatura
  • Adorno, T., & Horkheimer, M. (2007). The culture industry: Enlightenment as mass deception.
  • Zhao, Y., & Chakravartty, P. (Eds.). (2007). Global communications: Toward a transcultural political economy. Rowman & Littlefield Publishers.
  • Marx, K. (2005). Das capital. Volume 1. Translated by Samuel Moore and Edward Aveling. The Marx-Engels Reader, 439-442.
  • HEPP, Andreas. Transcultural communication. Edition first. Chichester, West Sussex: Wiley Blackwell, 2015. vi, 276. ISBN 9780470673935. info
  • FUCHS, Christian. Social media : a critical introduction. Los Angeles: Sage, 2014. vii, 293. ISBN 9781446257302. info
  • Media on the move : global flow and contra-flow. Edited by Daya Kishan Thussu. New York: Routledge, 2006. xiv, 267. ISBN 0415354587. info
  • MCCHESNEY, Robert Waterman. Rich media, poor democracy : communication politics in dubious times. New York: New Press, 2000. xxxvi, 427. ISBN 1565846346. info
  • MOSCO, Vincent. The political economy of communication : rethinking and renewal. 1st pub. London: Sage Publications, 1996. x, 307 s. ISBN 0-8039-8560-6. info
  • TOMLINSON, John. Cultural imperialism : a critical introduction. 1st pub. Baltimore: The Johns Hopkins University Press, 1991. ix, 187. ISBN 0801842492. info
  • JHALLY, Sut. The codes of advertising : fetishism and the political economy of meaning in the consumer society. New York: Routledge, 1990. ix, 225. ISBN 041590353X. info
Výukové metody
The format of the course is a combination of lectures and controlled discussions of assigned readings. All students are expected to read textbooks assigned and to develop appropriate discussion questions.
Metody hodnocení
Attendance: 3 unexcused absences during a semester shall be denied academic credit. Midterm Examination 30%. Class Presentation 10%. Develop discussion questions on assigned week’s topic. Introduce cases not included in textbooks. Final Group Project 40% (Due: 8th of June, 2018). Group with 2-3 colleagues. Find your topic by Week 10. Presentation in Week 13. Short Essay 20% (4 Pages – Choose one topic). Define “Labor” in Media Industries: Who are laborers? And Why? Explain the relationship between social media and “manufacturing consent”.
Vyučovací jazyk
Angličtina
Informace učitele
Readings: Week 2. Understanding Political Economy. Marx, K. Das Capital, Chapter 1-3. Week 3. Basics: Political Economy in Media. The political economy of communication, Chapter Introduction, 1, 2. Week 4. Culture Industry: Mass Production & Mass Consumption. The culture industry: Enlightenment as mass deception. Week 5. Corporate Media & News. Herman, E. S., & Chomsky, N. (1988). Manufacturing consent: A propaganda model. Manufacturing Consent. Rich Media, Poor Democracy Chapter 1. Week 6. Audiences and Consumers. The codes of advertising Chapter 2, 4. Week 7. Cultural Imperialism and Global Media Flow. Cultural Imperialism Chapter 1, 2, and Conclusion. Week 9. Corporate Transculturalism. Global Communications Chapter 1, 7, 9. Week 10. Regional Media Flow. Media on the Move Chapter 1, 5. Week 11. Political Economy of New Media. Social Media: A Critical Introduction Chapter 1, 6, 9. Week 12. From Neoliberalism to Populism: Politics, Economy and Media.
Další komentáře
Studijní materiály
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích jaro 2021.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/fss/jaro2020/ZURb1603