ZUR393k Effects of Mass Media

Faculty of Social Studies
Autumn 2015
Extent and Intensity
1/1. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Jean Paule Retzinger, Ph.D. (lecturer)
Mgr. Pavel Sedláček (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 18:45–20:15 AVC
Prerequisites
This course will familiarize you with the often contentious history of communication theory concerning media effects. At issue among scholars working within different research traditions are core disagreements about what should be studied (institutions, texts, audiences, technologies), how it should be studied, and even what constitutes an “effect.” Course readings and lectures stress an understanding of these various research traditions by focusing on the social, political, and historical contexts surrounding them, the research models and methods employed, and the findings and conclusions reached. Course assignments and exams will assess your understanding of course readings as well as your ability to apply mass media theory to new media texts. The specific learning goals this course aims to achieve are: 1. Understand the history of research into media effects. 2. Understand the relationship between media technologies, texts, and audiences. 3. Become a knowledgeable and critical consumer of media texts. 4. Conduct independent research. 5. Formulate a well-written, analytical essay. Note: Students are expected to attend and participate in class each week. If for any reason you are unable to attend a class session, please notify the instructor in advance. More than two absences during the semester will negatively affect your final grade for the course.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Assessment methods
Course Assignments and Grade Percentages: Assignment #1: Popular Culture Critique: 30% Assignment #2: Internet / Life Online Analysis: 30% In-class Final Exam: 20% Attendance and Participation 20%
Language of instruction
English
Further Comments
Study Materials
The course is taught only once.
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