ZUR589b Social Media

Fakulta sociálních studií
podzim 2017
1/1/0. 8 kr. Ukončení: zk.
Tae-Sik Kim, Ph.D. (přednášející)
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky - Fakulta sociálních studií
Kontaktní osoba: Ing. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky - Fakulta sociálních studií
St 15:15–16:45 AVC
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 25/15, pouze zareg.: 4/15
Mateřské obory
Cíle předmětu
This course examines the sociocultural impacts of social media, the most advanced form of human communicative technology. Grounded in the understanding of the relationship between technology and society, this course looks closely at technological features of social media as well as the cultural consequences of mediated interactions among people. The course then turns to particular issues in relation to the uses of social media. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on social media and its sociocultural impacts.
Comprehend the relationship between technology and society.
Understand various social impacts of social media.
Review and analyze a variety of research articles on social media.
Find important themes and methods of social media research
Lead insightful discussions.
  • Week 1. Course introduction
  • Week 2. Technology and Culture
  • Week 3. What is Social Media
  • Week 4. Social Media and Politics
  • Week 5. Social Media and Social Changes
  • Week 6. Social Media Marketing
  • Week 7. Reading Week
  • Week 8. Social Media and Intercultural Communication
  • Week 9. Social Media for the Old and the Young
  • Week 10. Social Media and Social Capital
  • Week 11. “Critical” Social Media Studies
  • Week 12. Conference 1
  • Week 13. Conference 2
    povinná literatura
  • Papacharissi, Z. (Ed). A networked self: Identity, community, and culture on social network sites. New York: Routledge.
  • MCLUHAN, Marshall. Understanding media : the extensions of man. 6th ed. New York: A signet book, 1964. 318 s. info
  • MUMFORD, Lewis. Technics and civilization. London: George Routledhe & sons, ltd., 1934. xi, 495 s. info
Výukové metody
# The format of the course is a combination of brief lectures and controlled discussions of various assigned readings.
# All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week.
# Students submit a group research paper with 2-4 colleagues (topic of student’s choice in consultation with instructor; minimum 20 pages including references, figures, and tables)
Metody hodnocení
1. Response Papers (40 x 9 = 360) (Summarize Required Articles and Develop 3 discussion questions. Submit by noon the day before each class with the exception of Week 1, 11, 12, and 13 No Late Paper Accepted)
2. One Discussion Leader (140)
3. One Presentation (100): Week 12 or Week 13
4. Research Paper (400): Due- Midnight, Monday 12. January. 2014 (Late Paper – Subtract 5% for each day after the due date)

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Informace učitele
Week 2. Technology and culture
• McLuhan, M. “Understanding Media” Introduction, Chapter 1, and 2
• Mumford, L. “Technics and Civilization” Introduction and Chapter 1
• Castells, M. (2000). Toward a sociology of the network society. Contemporary Sociology, 29 (5), 693-699.
Week 3. What is Social Media
• Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P., & Pitt, P. Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs. DOI: 10.1002/pa.1412.
• boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1),
• Burkell, Fortier, Yeung, Wong, Simpson (2014): Facebook: public space, or private space?, Information, Communication & Society
Week 4. Social media & Politics
• Wattal, S., Schuff, D., Mandviwalla, M., & Williams, C. B. (2010). Web 2.0 and politics: the 2008 US presidential election and an e-politics research agenda.Mis Quarterly, 34(4), 669-688.
• Bond, R. M., Fariss, C. J., Jones, J. J., Kramer, A. D., Marlow, C., Settle, J. E., & Fowler, J. H. (2012). A 61-million-person experiment in social influence and political mobilization. Nature, 489(7415), 295-298.
• Periodical Collections: 2016 Presidential Election and Social Media
Week 5. Social Media and Social Changes
• Shirky, C. (2011). The political power of social media: Technology, the public sphere, and political change. Foreign Affairs.
• Lim, M. (2012). Clicks, cabs, and coffee houses: Social media and oppositional movements in Egypt, 2004–2011. Journal of Communication, 62(2), 231-248.
• DeLuca, K. M., Lawson, S., & Sun, Y. (2012). Occupy Wall Street on the public screens of social media: The many framings of the birth of a protest movement. Communication, Culture & Critique, 5(4), 483-509.
Week 6. Social Media Marketing
• Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31(5), 1-23.
• Chu, S. C. (2011). Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. Journal of Interactive Advertising, 12(1), 30-43.
• Lim, Y., Chung, Y., & Weaver, P. A. (2012). The impact of social media on destination branding Consumer-generated videos versus destination marketer-generated videos. Journal of Vacation Marketing, 18(3), 197-206.

Week 8. Social Media and Intercultural Communication
• Pfister, D. S., & Soliz, J. (2011). (Re)Conceptualizing Intercultural Communication in a Networked Society. Journal of International and Intercultural Communication, 4, 246–251
• Metykova, M. (2010). Only a mouse click away from home: transnational practices of Eastern European migrants in the United Kingdom. Social Identities, 16(3), 325-338.
• Fogg, B. J. & Izawa, D. (2008). Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison, Persuasive, 35-46.
Week 9. Social Media for the Old and the Young
• Subrahmanyam, K. & Greenfield, P. (2008). Online communication and adolescent relationships. The Future of Children, 18 (1), 119-146
• boyd, danah. (2007) “Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life.” MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press.
• Gibson, L., Moncur, W., Forbes, P., Arnott, J., Martin, C., & Bhachu, A. S. (2010, September). Designing social networking sites for older adults. In Proceedings of the 24th BCS Interaction Specialist Group Conference (pp. 186-194). British Computer Society.
• Harley, D., & Fitzpatrick, G. (2012). Appropriation of social networking by older people: two case studies.

Week 10. Social media and Social Capital
• Gershon, I. (2011). Un-friend my heart: Facebook, promiscuity, and heartbreak in a neoliberal age. Anthropological Quarterly, 84 (4), 865-894.
• Hampton, K. N, Lee, C., & Her, E. J. (2011). How new media affords network diversity: Direct and mediated access to social capital through participation in local social settings. New Media and Society, 13, 1031-1049
• Resnick, P. (2002). Beyond bowling together: Sociotechnical capital. In J.M. Carroll (Ed.), HCI in the new millennium (pp. 242-272). New York: Addison-Wesley.

Week 11. “Critical” Social Media Studies
• Fuchs, C. (2014). Social media: A critical introduction. Sage. Chapter 5, 7, 8, 11
Další komentáře
Studijní materiály
Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích podzim 2012, podzim 2013, podzim 2014, podzim 2015, podzim 2016.
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