ZUR589w Visual Literacy in Mass Communication

Fakulta sociálních studií
podzim 2018
Rozsah
1/1/0. 6 kr. Ukončení: zk.
Vyučující
Janis Page, B.A., M.A., Ph.D. (přednášející)
Mgr. Pavel Sedláček (pomocník)
Mgr. Lukáš Slavík (pomocník)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Pá 12:00–13:40 U53
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20
Mateřské obory/plány
Cíle předmětu
Each student who successfully completes this course will be able to do the following: • Articulate basic concepts of visual metaphor, semiotics, narrative, and symbolic convergence; • Identify and analyze visually-constructed meanings in journalistic and creative works; • Apply various visual concepts to propose new journalistic and creative works that are purposeful and “concept rich,” while also able to communicate effectively and memorably; • Critique societal implications of visual imagery, captured and/or proposed by students.
Osnova
  • Week 1 Introduction to the course Visual Rhetoric Week 2 Visual Metaphor Week 3 Semiotics Week 4 Semiotics Week 5 Semiotics Week 6 Visual Narrative Week 7 Visual Symbolic Convergence Week 8 Internet Communities Week 9 Journalism Week 10 Advertising Week 11 Public Relations Week 12 Course Review Week 13 Final Student Presentations
Literatura
    povinná literatura
  • Required sources (digitally available on course learning management system): This Means This, This Means That: A User’s Guide to Semiotics (2nd edition) by Sean Hall. (2012). Publisher: Laurence King Publishing, London. ISBY 978-1-85669-745-4.
  • Creating and Consuming Visual Culture: A Practical Guide by Janis Teruggi Page and Margaret Duffy. (Forthcoming). Publisher: Wiley-Blackwell, Boston.
  • Instructional videos.
  • Recommended sources (full content or online links will be digitally available on the LMS):
  • Handbook of Visual Communication: Theories, Methods, and Media. (2005). Eds: K. Smith, S. Moriarty, G. Barbatsis, K. Kenney. Lawrence Erlbaum, Mahwah, New Jersey / London
  • Visual Framing of the Syrian Conflict in News and Public Affairs Magazines. (2015). K. Greenwood and J. Jenkins. Journalism Studies, 16(2). pp. 207-227.
  • Professionals: John Florek, VP, Director Creative Innovation, ARC Worldwide, Chicago, a Leo Burnett agency. Topic: Metaphor in Advertising
  • Jeff Hecker, Principal, Athena Brand Wisdom, Toronto. Topic: Marketing Semiotics
  • Pascale Bonnefoy, Journalist, Brasil Bureau of New York Times, Topic: Visual News Narratives
  • Journals: Visual Communication Quarterly Visual Communication
Výukové metody
e-learning, presentations, individual/pair/group work, discussions
Metody hodnocení
1) two quizzes (15%) 2) e-learning (15%, via Information system; during semester) 3) reading reactions and example analyses, for submission and in-class discussions (30%) 4) final Visual Analysis (proposal, outline, written analysis, and class presentation (30%) 5) compulsory attendance from 5th of October (10 points, you can miss one class during the semester, if there will be reading week or holidays you will automatically receive 1 point = 1 attendance). GRADES: A: 96-100 points, B: 91-95, C: 86-90, D: 81-85, E: 76-80, (= Pass), F: 0-75 (= Fail)
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
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  • Statistika zápisu (nejnovější)
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