PMCb1108 Populist political communication

Faculty of Social Studies
Autumn 2022
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: zk (examination).
doc. Mgr. et Mgr. Vlastimil Havlík, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. et Mgr. Vlastimil Havlík, Ph.D.
Department of Political Science - Faculty of Social Studies
Contact Person: doc. Mgr. et Mgr. Vlastimil Havlík, Ph.D.
Tue 12:00–13:40 U23
Prerequisites (in Czech)
! POLb1140 Populist Communication && ! NOW ( POLb1140 Populist Communication )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim the course is to introduce the concept of populism and explain the specifics of populist political communication. The course will deal with populist communication delivered by both political parties and the media. The students will get familiar with relevant populist political actors both in Europe and the Americas and with the ways how populists communicate and how they use different types of media including visual communication. The course is also focused on the media populism, i.e. populist narratives used by the media. Also, the course will concentrate on the effects of populist communication on the public.
Learning outcomes
After completing the course, a student will be able to identify, describe and summarize features of the populist communication delivered by political actors and by the media. A student will be familiar with different methods of analyses of populist political communication and will be able to apply selected approaches to communication of political actors and the media.
  • Lectures
  • 1. Populism – concept and the main features.
  • 2. Populism and the media.
  • 3. Populist political communication – the concept and the features.
  • 4. Populist political communication – data and measurements.
  • 5. Media populism.
  • 6. Midterm test
  • 7. Reading week.
  • Seminars 8. Populist communication I (Western Europe) – a discoursive perspective
  • 9. Populist communication II (Central and Eastern Europe) – a discoursive perspective
  • 10. Populist communication – visual perspective
  • 11. Media populism I.
  • 12. Media populism II.
  • 13. Final exam
  • Mazzoleni, G. (2008). “Populism and the Media.” In Albertazzi, D., & McDonnell, D. (Eds.). (2007). Twenty-first century populism: The spectre of Western European democracy. Palgrave Macmillan, London, 49-64.
  • Wirz, D. S., Wettstein, M., Schulz, A., Müller, P., Schemer, C., Ernst, N., ... & Wirth, W. (2018). The effects of right-wing populist communication on emotions and cognitions toward immigrants. The International Journal of Press/Politics, 23(4), 496-516
  • Wirz, D. (2018). Persuasion through emotion? An experimental test of the emotion-eliciting nature of populist communication. International Journal of Communication, 12, 1114-1138.
  • Aalberg, T., Esser, F., Reinemann, C., Stromback, J., & De Vreese, C. (Eds.). (2016). Populist political communication in Europe. Abingdon: Routledge.
  • Stanyer, J., Salgado, S., & Strömbäck, J. (2016). Populist actors as communicators or political actors as populist communicators: Cross-national findings and perspectives. In Populist political communication in Europe (pp. 363-374). Routledge.
  • Hameleers, Michael, Linda Bos, and Claes H. de Vreese. 2017. "The appeal of media populism: The media preferences of citizens with populist attitudes." Mass Communication and Society 20 (4): 481-504.
  • Kaltwasser, C. R., Taggart, P. A., Espejo, P. O., & Ostiguy, P. (Eds.). (2017). The Oxford handbook of populism. Oxford: Oxford University Press.
  • Block, E., & Negrine, R. (2017). The populist communication style: Toward a critical framework. International journal of communication, 11, 20.
Teaching methods
Lectures, class discussion, presentations of final papers.
Assessment methods
A twenty-minutes group presentation of the main findings from the final paper (10 – 15 pages), midterm test with 5 questions, a final test with 5 questions. 60 points out of 100 needed to pass.
Language of instruction
Further Comments
Study Materials
The course is taught annually.

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