IM010 Media and their practice

Faculty of Arts
Autumn 2019
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
PhDr. Martin Flašar, Ph.D. (lecturer)
Guaranteed by
PhDr. Martin Flašar, Ph.D.
Department of Musicology - Faculty of Arts
Contact Person: Bc. Jitka Leflíková
Supplier department: Department of Musicology - Faculty of Arts
Wed 10:00–11:40 N21
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 80 student(s).
Current registration and enrolment status: enrolled: 62/80, only registered: 0/80, only registered with preference (fields directly associated with the programme): 0/80
Fields of study the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives
The aim of this course is the understanding of the key forms of the media (re)presentation of the culture. Our attention should be focused on the contemporary masmedia (technical press, newspaper, broadcasting, television and internet). An important part of the course will be payed to the talks with the media representatives.

Course was supported by the OPVK project "Inovace uměnovědných studijních oborů na Filozofické fakultě Masarykovy univerzity".
  • 1. Introduction, definition of basic concepts (media, sign, communication, etc.) 2. Printed media - from Gutenberg to  iPad. The critical function of the press. 3. Principles of editorial work in the trade press   -   discussion with an editor of the periodical press 4. Among the printed and electronic media. Media and their memory. 5. Archaeology of the radio 6. Anatomy of the radio - talk with the editor of ČRo 7. Television and its specifics 8. Culture on the screen - a discussion with editor ČT 9. Advertising - from advertising to propaganda  ; strategies of media persuasion 10. The role of critical theory in the analysis of media content 11. New media, mobile media - the construction of individual space 12. Internet and (his) culture
  • BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001. 391 s. ISBN 80-85947-67-6. info
  • ECO, Umberto. Skeptikové a těšitelé. Translated by Zdeněk Frýbort. Vyd. 1. Praha: Svoboda, 1995. 417 s. ISBN 8020504729. info
  • FUKAČ, Jiří a kol. Hudba a média. Rukověť muzikologa (Music and Media. A Handbook of the Musicologist). 1. vyd. Brno: Masarykova univerzita, 1998. 258 pp. ISBN 80-210-1951-4. info
  • HVÍŽĎALA, Karel. Jak myslet média : eseje, přednášky, články a rozhovory 2004-2005. 1. vyd. Praha: Máj, 2005. 288 s. ISBN 808664314X. info
  • HVÍŽĎALA, Karel. Moc a nemoc médií : rozhovory, eseje a články 2000-2003. 1. vyd. Praha: Máj, 2003. 268 s. ISBN 8086569705. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost. Vyd. 1. Praha: Portál, 2003. 207 s. ISBN 80-7178-697-7. info
  • MCLUHAN, Marshall. Člověk, média a elektronická kultura : výbor z díla. Translated by Irena Přibylová - Martin Krejza. Vyd. 1. Brno: Jota, 2000. 415 s. ISBN 8072171283. info
  • MCLUHAN, Marshall. Understanding media : the extensions of man. 6th ed. New York: A signet book, 1964. 318 s. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 2. Praha: Portál, 2002. 447 s. ISBN 80-7178-714-0. info
Teaching methods
Theoretical and practical introduction into the practice of mass media (radio, TV) and new media (internet). Lectures on the history of media, discussions with professionals.
Assessment methods
Lecture. To obtain a credit, final essay must be handed in the extent of 9800-12600 characters. One of the following topics is required: 1. Memory of a media - amnesia versus immortality 2. Press and a culture - playmates or rivals? 3. Radio as a multimedia? 4. Art shining on the screen vs. Art of the shining screen 5. A big bubble? How new are new media?
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2006, Autumn 2008, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018.
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