KSCB152 Doing business in China

Faculty of Arts
Autumn 2016
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Jan Hebnar (lecturer), Mgr. et Mgr. Dušan Vávra, Ph.D. (deputy)
Mgr. Bc. Denisa Hilbertová, M.A. (lecturer)
Mgr. Jana Vávrová Mašková, Ph.D. (lecturer)
Guaranteed by
doc. Lucie Olivová, MA, Ph.D., DSc.
Department of Chinese Studies - Asia Studies Centre - Faculty of Arts
Contact Person: Mgr. Jana Vávrová Mašková, Ph.D.
Supplier department: Department of Chinese Studies - Asia Studies Centre - Faculty of Arts
Mon 31. 10. 15:50–17:25 N41, 17:30–19:00 N41, Wed 2. 11. 12:30–14:05 N41, 15:50–17:25 N51, Mon 14. 11. 15:50–17:25 N41, 17:30–19:05 N41, Wed 16. 11. 12:30–14:05 N41, 15:50–17:25 N51
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course has the objective to provide to its participants a thorough understanding on peculiarities of doing business in China. The main focus of the course will be to equip students with practical skills needed in mastering doing business in the middle kingdom while providing an integrated business perspective on the Chinese historical, philosophical and economical development.
  • The course will be separated into 8 lectures covering thoroughly all the topics relevant to the objective of the course:
  • 1. Major milestones in Chinese history and its impacts on the present Chinese society. Main Chinese schools of philosophy and its reflection in the nature of contemporary business relations.
  • 2. Chinese economical and political reform and the implication for the present state of Chinese economy. The weaknesses and strengths of the Chinese economy nowadays, future development. Chinese role in the global future.
  • 3. Chinese etiquette, the rules of formal business conduct. Negotiation in China.
  • 4. Practical aspects of Import and Export from China. Management of supplier chain. Incorporation in China. Basis of the relevant Chinese law on contracts and incorporation.
  • 5. Marketing in China.
  • 6. Group Presentations.
  • 7. Selected Chinese industries (cars, renewable energy, aviation etc.), history and recent trends.
  • 8. China as your entrepreneurial opportunity.
    required literature
  • Required reading: Students will be required to review the PPTs that will be presented in the class. The PPT will be made for public download at www.xyz.com/lectures.
    recommended literature
  • FISHMAN, Ted C. China, Inc.: How the Rise of the Next Superpower Challenges America and the World. : Simon & Schuster, 2015. 447 pp. ISBN 0-7432-5752-9. info
  • SELIGMAN, Scott D. Čínská obchodní etiketa : průvodce protokolem, společenským chováním a kulturou v Číně. 1. vyd. v českém jazyce. Praha: BB/art, 2007. 269 s. ISBN 9788073811273. info
  • NAUGHTON, Barry. The Chinese economy : transitions and growth. Cambridge, Massachusetts: MIT Press, 2007. xvi, 528. ISBN 9780262140959. info
  • FISHMAN, Ted C. China, Inc. : jak Čína drtí Ameriku a svět. Translated by Martin Kříž - Jan Hanzl. 1. vyd. Praha: Alfa Publishing, 2006. 278 s. ISBN 8086851443. info
  • CHOW, Daniel C. K. The legal system of the people's Republic of China : in a nutshell. St. Paul, Minn.: Thomson, 2003. xxiii, 483. ISBN 0314262970. info
Teaching methods
The course will comprise of theoretical sessions, case studies and exercises. The theoretical sessions will provide concepts and insights that are important in developing general understanding on the background of subject matter of the classes. Main focus of the course, however, will be put on the practical aspects of doing business in China. These practical aspects of doing business in China will be mainly taught by the employment of cases studies and in-class exercises.
Assessment methods
The evaluation of the course encloses following 3 components:

1. There will be a final examination (multiple choice test) on the last session of the course worth 50% of the total grade. Students will be required to answer the test questions employing insights and concepts that were presented during the sessions and discussed in the PPT slides.

2. Besides the final exam, the overall evaluation will comprise of a group presentation (30% of total evaluation), wherein students should introduce by means of PPT slides a project of import or export of chosen products from/to China. The presentation should answer mainly these questions:
a) The reasons for choosing the product (justified by a simple market research).
b) Shortlist of possible suppliers of the product.
c) Marketing plan of the product (including 4P`s mix) .
d) Simple financial analysis (sales prediction and expected revenue, costs, profits). The presentation will take place on sixth session of the course and students will be required to choose one presenter who will deliver the presentation on behalf of the rest of the group.

3. Course participation (20% of total grade).
Language of instruction
The course is also listed under the following terms Autumn 2017.
  • Enrolment Statistics (Autumn 2016, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2016/KSCB152