VIKMB25 Social media - theory and practise

Faculty of Arts
Autumn 2016
Extent and Intensity
0/0/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Adam Zbiejczuk (lecturer)
Guaranteed by
PhDr. Petr Škyřík, Ph.D.
Division of Information and Library Studies – Department of Czech Literature – Faculty of Arts
Contact Person: Mgr. Sabina Kubisová
Supplier department: Division of Information and Library Studies – Department of Czech Literature – Faculty of Arts
Timetable
each odd Tuesday 10:50–14:05 U32
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce students to a wide range of subjects in the dynamic environment of social media. They should get the basics of marketing, customer care and sales usage, learn to use social media to grow their social capital in both personal and professional life.
Syllabus
  • 1) introduction - social media as a concept, typology of social media, history, web 2.0
  • 2) social media as a tool for marketing - what possibilities social media offers, how to use Facebook (more practical part of the course)
  • 3) examples, examples - debate on how to do it and how not (local and foreign), what to follow, why and how?
  • 4) social networks for building your own personal brand (weak social bonds, information and social capital)
  • 5) social media monitoring, why to use it and how, social media as a customer care tool
  • 6) mobile services - social media and the "internet of things" - location based services
  • 7) "social business" - why the change is omnipotent, how companies might change and what chances you have
  • 8) special guest(s)
Literature
  • BIERNÁTOVÁ, Olga. Olga Biernátová Presentations [online]. 2011. [cit. 2011-07-15]. Marketing pro knihovny. Dostupné z WWW: .
  • BARABÁSI, Albert-László. V pavučině sítí. Praha : Paseka, 2005. 280 s.
  • VAYNERCHUK, Gary. The Thank You Economy. New York : HarperCollins, 2011. xvi, 240 s. ISBN 978-0-06-191418-8.
  • SHIRKY, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. New York : The Penguin Press, 2008. 336 s. ISBN 1594201536.
  • SUROWIECKI, James. The Wisdom of Crowds. New York : Doubleday, 2004. 320 s. ISBN 978-0385503860.
  • SAFKO, Lon; BRAKE, David K. The Social Media Bible. Hoboken : Wiley, 2009. xviii, 821 s. ISBN 9780470411551.
  • SHIH, Clara. Vydělávejte na Facebooku. Brno : Computer Press, 2010. 256 s. ISBN 978-80-251-2833-6.
  • STERNE, Jim. Měříme a optimalizujeme marketing na sociálních sítích. Brno : Computer Press, 2011. 280 s. ISBN 978-80-251-3340-8.
  • ŠLERKA, Josef. Lupa.cz [online]. 2010 [cit. 2011-07-15]. O sentiment analýze bez sentimentu aneb jeden malý experiment. Dostupné z WWW: .
Teaching methods
lectures, discussion, group projects, homework, reading
Assessment methods
regular attendance, working on projects, finished with discussion
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught each semester.
Information on the extent and intensity of the course: podle počtů kreditů.
The course is also listed under the following terms Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2016/VIKMB25