FF:VIKMB20 The Web Analytics - Course Information

VIKMB20 The Web Analytics

Faculty of Arts
Spring 2013
Extent and Intensity
1/1. 4 credit(s). Type of Completion: z (credit).
Mgr. Robert Němec (lecturer)
Ing. Lucie Klimentová (assistant)
PhDr. Petr Škyřík, Ph.D.
Division of Information and Library Studies - Department of Czech Literature and Library Studies - Faculty of Arts
Contact Person: Mgr. Marie Hradilová
Supplier department: Division of Information and Library Studies - Department of Czech Literature and Library Studies - Faculty of Arts
Thu 9:10–10:45 C12
Prerequisites (in Czech)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30, only registered with preference (fields directly associated with the programme): 0/30
Fields of study the course is directly associated with
Course objectives
At the end of this course, students should be able to:
• be good at basic terms and acronyms in the field of web analytics;
• understand the methodology and limits of web analytics;
• be familiar with basic procedures of work;
• understand the behavior of visitors of a web thanks to data from web analytics software;
• be able of solve main problems during work with web analytics;
  • What is Web Analytics, its limitations and how it can be used.
  • Basic concepts in the field of web analytics.
  • Basic analysis of web analytics.
  • Working with Google Analytics, IBM Coremetrics, Adobe Digital Marketing Suite and ClickTale.
    required literature
  • Google Analytics Blog: http://analytics.blogspot.cz/
  • Kanál Google Analytics: http://www.youtube.com/user/googleanalytics
  • Magazín Webová analytika: http://webova-analytika.robertnemec.com/
  • KAUSHIK, Avinash. Webová analytika 2.0 : kompletní průvodce analýzami návštěvnosti. Vyd. 1. Brno: Computer Press, 2011. 456 s. ISBN 9788025129647. info
    recommended literature
  • CLIFTON, Brian. Google analytics : podrobný průvodce webovými statistikami. Translated by Lukáš Krejčí. 1. vyd. Brno: Computer Press, 2009. 334 s. ISBN 9788025122310. info
Teaching methods
a) lectures
b) presentations by professionals in the sectors
c) homeworks
d) drills
Assessment methods
written tests
oral examination
Language of instruction
Further comments (probably available only in Czech)
Study Materials
Teacher's information
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019.
  • Enrolment Statistics (Spring 2013, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2013/VIKMB20