CS

FF:PSB_323 Neurops decision - Course Information

PSB_323 Neuropsychology of decision making

Faculty of Arts
Spring 2015
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
PhDr. Stanislav Gálik (lecturer), PhDr. Pavel Humpolíček, Ph.D. (deputy)
Supervisor
PhDr. Zdenka Stránská, Ph.D.
Department of Psychology - Faculty of Arts
Supplier department: Department of Psychology - Faculty of Arts
Timetable
Mon 18:20–19:55 C51
Prerequisites
Student will learn basic neuromarketing concepts and the key studies of this field. The course provides students the opportunity to research boarder realm overlapping psychology, neuroscience and marketing. The major goal is to explore up-to-date researches, studies and hypotheses in order to build up knowledge database of this area in the czech academic environment.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 7/20, only registered: 0/20
Fields of study the course is directly associated with
Course objectives
Student will learn basic neuromarketing concepts and the key studies of this field. The course provides students the opportunity to research boarder realm overlapping psychology, neuroscience and marketing. The major goal is to explore up-to-date researches, studies and hypotheses in order to build up knowledge database of this area in the czech academic environment.
Syllabus
  • Key neuroscientific concepts CNS - Structures and functions Contemporary studies in the field of neuropsychology of the decision making Motivation, emotions, decision making Medical imaging (ECG, EEG, EDA, fMRI, etc.) Somatic marker hypothesis Usage of electrophysiology in behavioral research Ethical concerns in neuroscience and neuromarketing research
Literature
    required literature
  • Patrick, R., & Christophe, M. (2007). Neuromarketing: understanding the "buy button" in your customer's brain. Nashville: Thomas Nelson.
  • Rizzolatti, G., & Craighero, L. (2004, June). The Mirror Neuron System. Annual Review of Neuroscience , 27, pp. 169 - 192.
    recommended literature
  • Joseph, E. L. (1998). The emotional brain: the mysterious underpinnings of emotional life. New York: Touchstone.
  • Perloff, R. M. (2008). The Dynamics of Persuasion. New York: Taylor & Francis Group.
  • Lindstrom, M. (2008). Buyology: truth and lies about why we buy. New York: Random House.
  • Pradeep, A. K. (2010). The Buying Brain: Secrets for Selling to the Subconscious Mind. Hoboken: John Wiley & Sons.
  • Antonio, R. D. (2000). Descartesův omyl. Praha: Mladá Fronta.
  • Crano, W. D., & Prislin, R. (2008). Attitudes and Attitude Change. New York: Psychology Press.
  • O'Doherty, J., & al., e. (2001, March). Representation of Pleasant and Aversive Taste in the Human Brain. The Journal of Neurophysiology , 85, pp. 1315 - 1321.
  • Dawkins, R. (1976). The Selfish Gene. New York City: Oxford University Press.
  • Zaltman, G. (2003). How consumers think. Boston: Harvard Business School Press.
Teaching methods
The course is the combiantion of lectures, class discussions and presentations.
Assessment methods
The performance will be evaluated by activity in class discussions, by quality of class presentations and by quality of final class project.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught each semester.
The course is also listed under the following terms Spring 2012, Spring 2013.
  • Enrolment Statistics (recent)
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