MV501K Unfair Competition and Legal Aspects of Advertising

Faculty of Law
Autumn 2023
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
doc. JUDr. Dana Ondrejová, Ph.D. (lecturer)
David Nepustil (assistant)
Guaranteed by
doc. JUDr. Dana Ondrejová, Ph.D.
Department of Commercial Law – Faculty of Law
Contact Person: Mgr. Iva Jančíková
Supplier department: Department of Commercial Law – Faculty of Law
Timetable of Seminar Groups
MV501K/01: Mon 2. 10. to Fri 22. 12. Mon 14:00–15:40 136, D. Ondrejová
Prerequisites
Completion of the course Commercial Law I
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 22/25, only registered: 0/25
fields of study / plans the course is directly associated with
  • Law (programme PrF, PR_)
  • Law (programme PrF, M-PPV)
Course objectives
At the end of the course students will be able to understand of conditions of general clause of unfair competition; understand of legal aspects of commercial firm; differentiate the delusory and comparative advertising; to work with information on knowledge domain and commercial secret; make legal and ethical evaluation of choosen advertisings; acquire information of trade mark law, trade names law and origin; understand of legal protection of unfair competition; learn about actual judical decisions of the Czech Supreme Court and find it s problematic aspects; understand to european regulation of unfair competition.
Learning outcomes
After completing the course, the student will be able to critically analyze unfair competition in the context of current decision-making practice and European regulation.
Syllabus
  • 1. Introduction, concept of legal regulation of unfair competition. Subjects of legal relations of unfair competition with a focus on the competitor (state? municipality? association? supervisory authority?) dTest and its position in unfair competition. 2. Influencers (bloggers, youtubers, etc.) as interferers in unfair competition? 3. Guerrilla, buzz and ambush marketing. The average and particularly vulnerable consumer. 4. Amendments to Directive 2005/29 and the CTMD (in particular the prohibition of dual quality of goods). Quality labels and their legal aspects. 5. Are alternative taxi operators engaging in unfair competition? Advertising of food supplements. 6. The Czech Dream - film viewing, discussion. 7. Code of Ethics in Advertising vs. Advertising Regulation Act or soft law and hard law. Legal imperfections after recodification. 8. Subliminal advertising. Hidden advertising. Product placement. 9. Current issues of law against unfair competition + case law. 10. Practical problems of entitlement to reasonable compensation. Advertising and protection of the personality/good reputation of a legal person. Advertising and copyright law. 11. Non-commercial advertising. Example of defective advertisements in practice. 12. Other topical issues. Colloquium.
Literature
    required literature
  • ONDREJOVÁ, Dana. Nekalá soutěž v novém občanském zákoníku (Unfair Competition in New Civil Code). 1st ed. Praha: C.H.Beck, 2014, 384 pp. Komentář. ISBN 978-80-7400-522-0. info
  • SEHNÁLEK, David and Dana ONDREJOVÁ. Nekalosoutěžní reklama a nekalé obchodní praktiky. Leges, 2018, 296 pp. ISBN 978-80-7502-239-4. info
    recommended literature
  • ONDREJOVÁ, Dana. Přehled judikatury ve věcech nekalé soutěže (The overview of judgements in unfair competition disputes). první. Praha: Wolters Kluwer a.s., 2011, 302 pp. ISBN 978-80-7357-670-7. info
  • ONDREJOVÁ, Dana. Porušení závazkového práva jako nekalá obchodní praktika nebo nekalá soutěž (Breach of Contract law as an Unfair Trade Practice or Unfair Competition). Praha: C. H. Beck, 2016, 257 pp. Právní instituty. ISBN 978-80-7400-628-9. info
  • HAJN, Petr. Soutěžní chování a právo proti nekalé soutěži. 1. vyd. Brno: Masarykova univerzita, 2000, 329 pp. (Acta Universitatis Brunensis Iuridica ; No 235). ISBN 80-210-2282-5. info
Teaching methods
Lectures, assessment of actual decision making of Czech and European courts, power-point prezentation processing, writing an analysis of the choosen cases.
Assessment methods
colloquium; the presumption of colloquium will be graduation of presentation realized at the lecture and given attendance at lecture; colloquium will be consist of answers of questions, which were declaimed and writing analysis of choosen cases
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information
Attendance at seminars is mandatory
The course is also listed under the following terms Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022.
  • Enrolment Statistics (recent)
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