Degree programme objectives

The aim of this program is understanding the purpose and functioning of the business sphere, especially an enterprise, its organizational structure, management, economy and financing. An important area of study is mastering basic managerial activities, including planning, organizing control and leadership, and marketing skills, including mastering tools such as promotion, market analysis and market segmentation. Part of the study is also the understanding of organizational and legal procedures in establishing, distributing or merging companies and other institutions. Students will also acquire skills in the field of accounting and financial management of the enterprise.

Study plans

Studies

  • Objectives

    The aim of this program is understanding the purpose and functioning of the business sphere, especially an enterprise, its organizational structure, management, economy and financing. An important area of study is mastering basic managerial activities, including planning, organizing control and leadership, and marketing skills, including mastering tools such as promotion, market analysis and market segmentation. Part of the study is also the understanding of organizational and legal procedures in establishing, distributing or merging companies and other institutions. Students will also acquire skills in the field of accounting and financial management of the enterprise.

  • Learning Outcomes

    After successfully completing his/her studies the graduate is able to:

    • apply general methods of professional work in the study of the given discipline,
    • control the professional style of speech in both written and spoken language,
    • has a good command of English or another world language, both in general and in the field of expertise, oriented to economic terminology,
    • present and discuss in the given language, is able to write news and summaries,
    • apply appropriate quantitative analysis tools to basic types of economic tasks,
    • interpret the results of statistical surveys and is able to independently search for data and information,
    • explain basic theoretical and methodological knowledge of general economic theory,
    • understand the theoretical knowledge of business economics and management,
    • apply this knowledge to solving model and practical situations,
    • engage in teamwork in solving model situations,
    • apply the lessons learned in practice,
    • analyze selected areas of economy and management of a real enterprise,
    • independently perform some activities such as bookkeeping, budgeting, compiling and evaluating budgets, marketing plans, leadership, planning, etc.
  • Occupational Profiles of Graduates

    Graduates have the managerial skills and knowledge including effective time use, successful bargaining with business partners, creating public image, effective leadership, effective motivation of colleagues, the art of dealing with people and developing general communication skills, that enables them to occupy lower and middle management positions.

    Thanks to the general focus of studied courses, the graduates have opened possibilities to realize themselves not only in commercial enterprises but also in public sector organizations. A finished bachelor's degree gives graduates a solid general basis in the field of economic sciences, which enables them further specialization either in the next (follow-up) master's degree or in practice.

    Demand for graduates with a wide range of managerial and economic skills is nowadays highly relevant in the view of the rapidly changing business conditions and growing competition. This requires managers and professionals with a broad insight and ability to apply expertise to everyday practice, or an ability to support other people with the same. In the perspective of the increasing diversity of enterprises and organizations, the universality of graduates of the bachelor's degree is an important competitive advantage that graduates can further develop through practice or study.

  • Practical Training

    Studies do not require the obligatory practice of students in enterprises and leave this area at the initiative of the students. Institutionally supported are foreign internships within the Erasmus / Erasmus+ program.

  • Goals of Theses

    The standard length of the diploma thesis is 35-45 pages (without attachments). Bachelor's theses usually consist of two basic parts - theoretical, representing the professional background, and practical, solving a defined managerial problem in a particular enterprise. In the bachelor thesis, the student demonstrates his / her ability to write a comprehensive professional text including the ability to find, analyze and propose a concrete solution to the practical and concrete problem of a real enterprise or organization. The guidelines for the elaboration of the bachelor's thesis are regulated by the ESF Directive No. 9/2017 on the creation, submission, publication and evaluation of the final (Bachelor and Diploma) theses.

  • Access to Further Studies

    The direct course of study is provided by the follow-up Master's degree in Business Economics and Management, which is offered at ESF MU both in full-time and combined form of study.

  • Additional Information

Basic information

Type
Bachelor's degree programme
Profile
academic
Degree
Bc.
Length of studies
3 years
Language of instruction
Czech Czech

382
number of active students
107
number of theses/dissertations

Faculty of Economics and Administration
Programme guaranteed by
Programme guarantor