Další formáty:
BibTeX
LaTeX
RIS
@book{1072341, author = {MCDONALD, M. and WILSON, H.}, address = {Chichester}, edition = {7th ed.}, location = {Chichester}, isbn = {978-0-470-66997-6}, publisher = {Wiley}, title = {Marketing plans :how to prepare them, how to use them}, year = {2011} }
TY - BOOK ID - 1072341 AU - MCDONALD, M. - WILSON, H. PY - 2011 TI - Marketing plans :how to prepare them, how to use them PB - Wiley CY - Chichester SN - 9780470669976 ER -
MCDONALD, M. a H. WILSON. \textit{Marketing plans :how to prepare them, how to use them}. 7th ed. Chichester: Wiley, 2011, 573 s. ISBN~978-0-470-66997-6.
|