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@book{1072341,
author = {MCDONALD, M. and WILSON, H.},
address = {Chichester},
edition = {7th ed.},
location = {Chichester},
isbn = {978-0-470-66997-6},
publisher = {Wiley},
title = {Marketing plans :how to prepare them, how to use them},
year = {2011}
}
TY - BOOK
ID - 1072341
AU - MCDONALD, M. - WILSON, H.
PY - 2011
TI - Marketing plans :how to prepare them, how to use them
PB - Wiley
CY - Chichester
SN - 9780470669976
ER -
MCDONALD, M. a H. WILSON. \textit{Marketing plans :how to prepare them, how to use them}. 7th ed. Chichester: Wiley, 2011, 573 s. ISBN~978-0-470-66997-6.
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