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@article{1072474,
author = {Kumpošt, Marek and Matyáš, Václav},
article_number = {90},
keywords = {privacy; exeriment; valuation},
language = {eng},
issn = {0926-4981},
journal = {ERCIM News},
title = {The Real Value of Private Information - Two Experimental Studies},
volume = {2012},
year = {2012}
}
TY - JOUR
ID - 1072474
AU - Kumpošt, Marek - Matyáš, Václav
PY - 2012
TI - The Real Value of Private Information - Two Experimental Studies
JF - ERCIM News
VL - 2012
IS - 90
SP - 44-45
EP - 44-45
PB - ERCIM EEIG
SN - 09264981
KW - privacy
KW - exeriment
KW - valuation
N2 - As a part of our research on privacy protection and identity management, we conducted two experiments to find out how people value their private information. Privacy and control of private information sharing/flow is becoming a crucial part of everyday “online” life. But still, people seem to be prepared to disclose some of their private data for a very modest reward – loyalty cards, for example, allow profiling of customers behavior and use this information for, e.g., personalized advertisements. Search engines and social networks can track users browsing activities via embedded sharing buttons – this is a very common technique and even if we are not a member of a social network, there is a lot of evidence about our browsing history. This can also be used for providing customized content.
ER -
KUMPOŠT, Marek and Václav MATYÁŠ. The Real Value of Private Information - Two Experimental Studies. \textit{ERCIM News}. ERCIM EEIG, 2012, vol.~2012, No~90, p.~44-45. ISSN~0926-4981.
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