How to Communicate Politics: Analysis of Václav Klaus' Speeches

GREGOR, Miloš and Alena MACKOVÁ. How to Communicate Politics: Analysis of Václav Klaus' Speeches. In Political Communication Sessions. 2012.

Basic information

Original name

How to Communicate Politics: Analysis of Václav Klaus' Speeches

Authors

GREGOR, Miloš and Alena MACKOVÁ

Edition

Political Communication Sessions, 2012

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Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50601 Political science

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Program konference

Organization unit

International Institute of Political Science

Keywords in English

political communication; public speech; political speech; Vaclav Klaus; content analysis; European Union; figures of speech; analysis of speeches;

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Abstract

V originále

Research on political speeches is often made in countries with directly elected president, typically in the USA. However political speech is one of the few ways how Czech president can influence the public opinion. Therefore this research is focused on the analysis of Vaclav Klaus' speeches. Our aim is to identify figures of speech, changes in his position on analyzed themes, and to identify some characteristic features. We also focus on the changes of the speeches structures, of rhetorical figures and of the contents depending on a) the time, b) the themes and c) the Klaus' function (party leader and prime minister or president). So our main research question is: Are there any significant changes in Vaclav Klaus' speeches? And if so, what changes? The changes are demonstrated on the European Union theme Klaus is often dealing with. Further research questions are: What changes on EU theme can we find according to Klaus' function or electoral cycle and what rhetorical figures does he use? The research is based on the combination of qualitative and quantitative content analysis of Klaus' speeches on his website in the period from 1995 to the summer of 2012. The unit of analysis is a public speech which is not influenced by any other person.