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@inproceedings{1073253,
author = {Klapalová, Alena and Králová, Maria},
address = {Ostrava},
booktitle = {Congress proceedings},
keywords = {Policy reverse logistics reasons of interest planning},
howpublished = {paměťový nosič},
language = {eng},
location = {Ostrava},
isbn = {978-80-87294-36-9},
pages = {1-6},
publisher = {Tanger Ltd.},
title = {Company policy toward reverse logistics},
year = {2012}
}
TY - JOUR
ID - 1073253
AU - Klapalová, Alena - Králová, Maria
PY - 2012
TI - Company policy toward reverse logistics
PB - Tanger Ltd.
CY - Ostrava
SN - 9788087294369
KW - Policy reverse logistics reasons of interest planning
N2 - The paper deals with the results of questionnaire survey examining the character of companies’ policies towards management of reverse flows logistics, namely innovativeness of policy related to the reasons of involvement to manage reverse flows and to the planning system of reverse logistics. Answers from the informants and respondents from 150 Czech companies were analysed with the employment of statistical methods (frequencies, contingency tables and Man – Whitney test) to explore the potential differences among companies having more or less innovative policy when managing reverse flows. The results show that the involvement of reverse flows in planning and perceived driving forces to manage reverse logistics is linked with the policy character. The extent of policy innovativeness separate companies in case of following reasons: speeding up the flow in the distribution channel, assets recovery, competition and value retrieval but no significant differences were detected in case of customer services offering and satisfaction, in case of productivity improvement or in case of cost reduction when analysing the reasons for reverse flows involvement.
ER -
KLAPALOVÁ, Alena and Maria KRÁLOVÁ. Company policy toward reverse logistics. In \textit{Congress proceedings}. Ostrava: Tanger Ltd., 2012, p.~1-6. ISBN~978-80-87294-36-9.
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