KLAPALOVÁ, Alena and Maria KRÁLOVÁ. Company policy toward reverse logistics. In Congress proceedings. Ostrava: Tanger Ltd., 2012. p. 1-6. ISBN 978-80-87294-36-9.
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Basic information
Original name Company policy toward reverse logistics
Authors KLAPALOVÁ, Alena and Maria KRÁLOVÁ.
Edition Ostrava, Congress proceedings, p. 1-6, 6 pp. 2012.
Publisher Tanger Ltd.
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit Faculty of Economics and Administration
ISBN 978-80-87294-36-9
Keywords in English Policy reverse logistics reasons of interest planning
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 15. 3. 2016 14:15.
Abstract
The paper deals with the results of questionnaire survey examining the character of companies’ policies towards management of reverse flows logistics, namely innovativeness of policy related to the reasons of involvement to manage reverse flows and to the planning system of reverse logistics. Answers from the informants and respondents from 150 Czech companies were analysed with the employment of statistical methods (frequencies, contingency tables and Man – Whitney test) to explore the potential differences among companies having more or less innovative policy when managing reverse flows. The results show that the involvement of reverse flows in planning and perceived driving forces to manage reverse logistics is linked with the policy character. The extent of policy innovativeness separate companies in case of following reasons: speeding up the flow in the distribution channel, assets recovery, competition and value retrieval but no significant differences were detected in case of customer services offering and satisfaction, in case of productivity improvement or in case of cost reduction when analysing the reasons for reverse flows involvement.
Links
MUNI/A/0905/2009, interní kód MUName: Ekonomika a management podniku v globalizovaném prostředí (Acronym: EMP)
Investor: Masaryk University, Category A
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